The Beat | September 1, 2023

It’s official: We have a new Google Core Update

In issue #77 of The Beat, we predicted that the SERP instabilities in past weeks could indicate that a new Google Core Update was on its way. Well, we were right. With the August 2023 Core Update now confirmed, it's clear that websites and blogs could encounter declines in traffic. But rest assured, we're here to assist you. No need to panic. Just scroll down and delve into the latest edition of The Beat.

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Article

Google Core Update August 2023: What we know so far & how we’re holding up

Diana Martins

SEO Planner

If you were with us for the past two editions of The Beat, you're aware that we took steps (as far as possible) to prepare for a potential upcoming Core Update. If you weren't, no worries. You simply need to be aware that Google has officially announced another broad core update. Despite the SEO community having anticipated this announcement for some time, uncertainty about whether your site will be affected by the update or not is unavoidable. In this article, we've assembled all the information we currently possess about the topic and provided guidance on how to manage the changes and potential drops in ranking and traffic.
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Article

5 hilarious marketing campaigns and what you can learn from them

Shannon Hilson

Rock Content Writer

Comedy is a key element of the most successful marketing campaigns throughout history. Silent movie funnyman, Buster Keaton, made several humorous ads for Alka-Seltzer, Milky Way candy bars, Ford vehicles, and even beer. In the years to follow, consumers laughed their way through the purchasing process after being told to “Squeeze the Charmin” and asked “Where’s the beef?” Because they are successful, funny ads have been an advertising mainstay in print, movie trailers, radio, and television. Today’s marketers are taking their campaigns to the internet to attract clients, but the funny element can still be a part of them. Here are five funny marketing campaigns, and the lessons each provides.
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Article

How to build a good briefing? Our process at Rock Content

Diana Martins

SEO Planner

We don't need to tell you that crafting content briefs is a fundamental part of the daily tasks for marketers and content professionals. The cornerstone of every outstanding content piece lies in a well-structured briefing. At Rock Content, we oversee a constant stream of content, and we can confidently state that designing an efficient briefing template has practically rescued hours of daily work for our content team. That's why we've invited our SEO team to lead you through our content briefing process, step by step, in this comprehensive article. Enjoy and get ready for some profound insights!
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Article

Freelance writing and content services: 6 tips for choosing the best platform

Julia Moss

Account Executive

Opting to outsource content production to freelancers can be an extremely efficient solution for scaling without sacrificing quality and maintaining a keen focus on results. However, to achieve this, certain details must be taken into account. Looking to learn more about outsourcing content production with freelancers? Worry not. We have a comprehensive article to help you find out whether this strategy aligns with your company's needs, and how to choose among the various platforms available on the market. 
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We want to know

Choosing a freelance platform for content services can boost content production without compromising quality. Need help picking the right one from the multitude available? We've got you covered.

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Article

5 moments when photography made me a better designer

Will Gomes

Graphic Designer

Photography and design share fundamental concepts. Whether in the creative process, composition, or storytelling, exploring one field can spark creativity and efficiency in the other. In this exclusive article, we've invited our Graphic Designer (and aspiring photographer) to delve into how photography has enhanced his creative approach as a designer. Read on.
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The double exposure technique (on the left) assisted him in creating the cover for the 6th edition of Rock Content Magazine (on the right). Find this and more examples in the full article.

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