Article
Conversion-Oriented SEO: Ranking bottom of the funnel landing pages [our step-by-step]
Julia Araujo
SEO Planner
Rock Content didn't become a leader in content marketing by chance. Over the past decade, our SEO efforts have been dedicated to driving traffic and building brand awareness, resulting in an 80% increase in traffic on our English website in the past year alone. However, like many mature B2B SaaS companies, we realized that it was time to take a step further and focus on the ultimate goal of any business: conversions. In this super special article, we'll take you behind the scenes and share how our SEO team dove deep into analysis, uncovered juicy opportunities, and transformed our entire website and landing pages into an organic conversion-generating machine. Curious about the shift from traffic-obsessed SEO to conversion-obsessed SEO? Get ready to be amazed and check out the full article.
Read the full storyOpens in a new window.Article
New metric in Google Search Console: Interaction to Next Paint (INP)
Germano Ferreira
Content Strategist Analyst
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is that Interaction to Next Paint (INP) that will replace the First Input Delay (FID) in the Core Web Vitals report of Search Console. But don’t worry, this time we won’t be in a rush, as Google has given you a distant deadline to carry out the optimizations on your website: March 2024. Well, we want you to be prepare. In this article, you’ll fing a brief description of what these metrics are, the concept of INP and how SEO professionals and brands can optimize their websites for this change. Join us!
Read the full story Opens in a new window.Case
How RivalMind increased their content production by 67%
Raphael Pires
Digital Marketer
As a full-service digital marketing agency, RivalMind offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries, from website development and design to SEO, paid media, and social media. But here's the challenge they faced: creating top-notch content that's specific to each industry they serve. It wasn't easy finding writers who had the specialized industry knowledge required for each client. However, RivalMind not only tackled this challenge head-on but also managed to increase their content production by an impressive 67%, delivering exceptional content to clients while consistently meeting deadlines. To unveil the secret behind their process, delve into this compelling case study and prepare for valuable insights into their remarkable journey.
Read the full storyOpens in a new window.
Article
Brands like Chipotle and Starbucks are shaping products based on TikTok trends. Is it really a good idea, though?
Kamila Dantas
Partner Onboarding Analyst
The preferences of TikTok users, as highlighted in a recent report by The Wall Street Journal, are calling the shots when it comes to product development and release strategies for businesses. With a mind-blowing 50 million daily active users, TikTok has become the place where trends explode and influencers reign supreme. And brands are paying a lot of attention to it, as we saw in companies like Chipotle and Starbucks, who have revamped their menus and offerings to satisfy the cravings of TikTok's influencer-driven content. In this article, we dive deep into the wild world of Influencer Marketing on platforms like TikTok, and the pros and cons of tweaking business strategies based on influencer impact, from accelerating product launches to making your business rely on ever-changing trends. Ready? Jump right into the article.
Read the full storyOpens in a new window.
Keith Lee and Alexis Frost helped popularize the Chipotle quesadilla hack on TikTok
Article
Crash course on how I use interviews to drive Marketing success
Pedro Lopes
Growth Marketer
Over the past decade, content formats in the marketing world have undergone remarkable transformations. The evolution from static to interactive content and the shift from PNGs to MP4s highlight the dynamic nature of the industry. With the rise of the pandemic, interviews have emerged as a mainstream tool across various platforms, including podcasts, videos, and social media channels. Recognizing their potential, we have consistently leveraged interviews as a valuable marketing asset. In this article, we are thrilled to have our Growth Marketer share recent experiences of integrating interviews into our marketing strategy. Get ready to dive into our personal results and gain insightful perspectives.
Read the full story Opens in a new window.In data we trust
25% of marketers are planning to incorporate interviews into their strategies for the first time this year, according to the 2023 State of Marketing Report .
For further tips on leveraging interviews in marketing, we encourage you to explore the 2023 State of Marketing Report.
All done!
So, did you have a good time here?
Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!
Get notified when we publish the next The Beat
Email address
*
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.