The Beat | June 23, 2023

What is AI bias? [+ Data]

This issue covers significant topics on security and inclusion. In the realm of AI, we will delve into the risks of biases in AI responses, which range from reinforcing stereotypes to spreading misinformation, along with the potential dangers of data leaks. We will also explore how Google Shopping leveraged AI to enhance user experience and foster inclusivity, while taking a moment to reflect on social media's role during Pride Month. Most importantly, we will discuss how each of these subjects directly affects you as a marketing professional and offer actionable insights based on this information. Are you ready to join us?

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The risks of biased AI – and how to avoid it

Cecilia Cury

Growth Marketer

While AI systems have revolutionized technology and the way we interact with it, they are not exempt from biases that can result in unintended consequences. In a recent HubSpot report, data points out that professionals worry about the possibility of biased information being generated. Now, don't get us wrong: We’re not saying that machine learning is bad for these professionals. But we need to make sure there's human supervision and proper integration to avoid incorrect and biased content. So, in this article, we'll dive deeper into the concept of AI bias, check out some real-life examples of biased AI systems, and discuss strategies for marketers and content creators to tackle these potential issues. If you want the full scoop on AI bias and how it can affect your work, keep reading!
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To prevent data leakage, Big Techs are restricting the use of AI chatbots for their staff

Luciana Pio

Expert Analyst in Digital Marketing & SEO Audit

Google is issuing warnings to its employees about the usage of chatbots, including its own Bard, as it promotes the program globally. The company has advised against sharing confidential information with AI chatbots to uphold its longstanding policy on safeguarding data. This cautious approach is not unique to Google, as other tech giants like Samsung and Apple have also implemented restrictions due to concerns about accidental information leakage. Even Amazon and banks like Bank of America and Deutsche Bank have taken measures to prevent the unauthorized release of sensitive data. As AI becomes a bigger part of our lives, striking a balance between progress and protecting data is key. If you want to dig deeper into the precautions being taken by companies with chatbots and the impact of AI on our ever-evolving world, check out the full article.
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100k+ ChatGPT accounts on Dark Web Marketplace

This week, Group-IB, a global cybersecurity solutions company, reported that they found more than 100k compromised ChatGPT accounts infected with saved credentials within their logs. This stolen information has been traded on illicit dark web marketplaces since last year. Read the article to understand the case. 

Google Shopping launches new AI tools to make online shopping more realistic and inclusive

Kamila Dantas

Partner Onboarding Analyst 

Google is set to revolutionize online shopping with new AI features that enhance the consumer experience. The aim is to make shopping more realistic and inclusive by helping users find clothes across different skin tones and body types. Right now, lucky Google Shopping users in the US get to test this feature with women's tops from popular brands like H&M, Anthropologie, Everlane, and Loft. And the virtual experience showcases diverse models with various skin tones, ethnicities, hair types, and body shapes to keep it real. More clothing options for both ladies and gents are coming later this year. Wanna know more about this AI tool and how it's going to impact online shopping? Check out the full article!
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Virtual “Fitting Room” with a variety of skin tones and body types


Social Media apps Pride Month actions: Are they enough to fully represent LGBTQAIP+ people?

Matheus Motta

Digital Marketing Analyst

Meta, TikTok, Snapchat, and Pinterest have become vital spaces for the LGBTQAIP+ community to express themselves, share their stories, and connect with others. These brands have provided a platform for individuals to address their concerns, showcase the diversity of their experiences, and foster engagement and connection. However, in a world where aggressive and violent homophobia persists, the question arises: Are these brands true allies, offering genuine opportunities, or are they merely engaging in rainbow capitalism? To explore this topic further and delve into the nuances, join us in the full article for an in-depth discussion.
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