The Beat | June 9, 2023

All we know about Meta’s Twitter competitor app

After the ups and downs with the Mastodon and Bluesky hype, none other than Mark Zuckerberg himself has decided to "ride the unpredictable wave" of Twitter, which has been under Elon Musk's control for the past few months. This week, exciting new details about Meta's app, aiming to compete with Twitter, have emerged. We now have information on possible names, the app's appearance, and even integration details with Instagram. We've gathered all of this and more just for you. So, grab your coffee and join us!

This is the official Rock Content newsletter. 

Subscribe to receive it every Friday in your email.

βœ‰ Get notified when we publish the next The Beat 

βœ‰ Get notified when we publish the next The Beat 

Scroll to begin

Meta reveals new information and visuals of its Twitter competitor App. Here’s everything we know so far

Kamila Dantas

Partner Onboarding Analyst

In a recent employee meeting, Meta revealed a preview of an app that, according to Product Director Chris Cox, aims to be the "answer to Twitter." As we all know, Twitter has been undergoing controversial changes under Elon Musk's leadership, leaving room for alternative platforms like Mastodon and Bluesky to emerge as potential replacements. However, none of them have quite hit the mark to become the next big thing in the social media landscape. From what we currently know, Meta seems to have all the necessary ingredients to become a strong competitor to the blue-bird app, including key features like integration with Instagram. We have gathered all the information disclosed so far.
Read the full storyOpens in a new window.
Source: The Verge

What is Rainbow Washing? And why you should prevent it during Pride Month

Ashley Rodriguez

Content Strategist

June is Pride Month and many companies change their logo to a “rainbowed” version. But is this enough to really support the LGBTQIA+ community? And, thinking as a strategy, does it actually bring positive results for the brand… or does it end up playing against it? Before changing your logo, we invite you to understand what rainbow washing is, why you should avoid it and how your brand can actually support a cause.
Read the full storyOpens in a new window.

Apollo iOS app shutdown sparks Reddit communities’ protest against API pricing changes

Raphael Pires

Growth Marketer 

The popular iOS app, Apollo, known for its seamless Reddit browsing experience, is sadly shutting down due to the rising costs associated with the platform's new API pricing. This announcement has sent shockwaves throughout the Reddit community, raising concerns among content creators and users alike. Starting June 30th, iOS users will no longer have their favorite Reddit app at their fingertips. Content creators are especially concerned about the impact on their audience reach and distribution strategies. In response, Reddit communities have come together in protest, with a recent boycott affecting popular subreddits. What’s going on with Reddit and, more importantly, what might happen in the near future? Dive in for more information.
Read the full storyOpens in a new window.

Are security headers a ranking factor? Google answers!

Jéssica Fontoura

Digital Marketing Analyst

In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) the question of security headers arose. The question was whether these headers affect the ranking of sites in Google’s search rankings. The short answer is that they don’t. But, despite being simple, this question brings interesting insights for SEO professionals, including the importance of using data protection protocols. In this article we will discuss some of them, in addition to some tips on how to strengthen the security of a website.
Read the full storyOpens in a new window.
Quote of the week

“Rainbow Marketing just doesn’t cut it anymore. Let your actions demonstrate your commitment to the LGBTQ+ community instead.”

Lily Zheng,

All done!

So, did you have a good time here?

Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!

Get notified when we publish the next The Beat 

And of course, feel free to share this content with your co-workers and partners