Twitter is taking a stand against the spread of fake images by expanding its crowdsourced fact-checking program to include visuals. The move comes after a recent incident where a fake image claiming to show an explosion near the Pentagon went viral. With the addition of image-specific context in the form of Community Notes, Twitter aims to provide users with valuable information that can counter potential misinformation.  In a related development, influential figures in the AI field, including OpenAI CEO Sam Altman, have once again voiced their worries about the risks associated with unregulated AI development. To delve deeper into the details of Twitter's new tool and the growing concerns surrounding Artificial Intelligence, read the full article. 

Almost everyone knows that the iPhone, iMac, and iPad are part of Apple. Not everyone knows, however, that Oreo cookies and Milka chocolate are also part of the same family. Well, the concept of brand architecture plays a crucial role in organizing and structuring these diverse offerings under one brand umbrella. Here at Rock Content, developing this has been equally challenging and exciting. We started as a single brand, acquired companies and services (like Ion and WriterAccess), and ware constantly working on initiatives like the Jam Session webinar series and even our own newsletter, The Beat. How do we make all of this fit under our umbrella? In this article, our designer revealed the behind-the-scenes of Rock Content and analyzed other companies to present what matters most about brand architecture, along with insights for you to implement in your brand. Let’s go!