The Beat | June 2, 2023

Hyper-personalization in Email Marketing

First Friday of the month, folks. Today, we're diving into the game-changing power of hyper-personalization in your email marketing campaigns. We've all been there – crafting catchy content and subject lines, only to see our emails go unnoticed or end up in the dreaded spam folder. We've got you covered with data-driven insights and practical tactics to give you a helping hand. Also, we've tested the new AI tool in Photoshop and explored the latest AI features in Google Ads. Ready to kickstart your morning with The Beat? Let's do this.

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Hyper-personalization: the experience revolution in Email Marketing campaigns

Jéssica Fontoura

Growth Marketer

When it comes to writing marketing emails, just putting together catchy content and subject lines isn't always enough for success. Often, emails go unnoticed or end up flagged as spam, which can harm your domain's credibility. However, there is a powerful solution to engage your contacts: hyper-personalization. Yep, by using subscriber data, you can create customized experiences that make your recipients feel like each email was made exclusively for them. It's like giving them exactly what they want or need at that very moment. In this article, we explore the challenges and benefits of hyper-personalization, sharing steps to apply it effectively to your email marketing campaigns. Prepare for some valuable insights, including how Artificial Intelligence can lend a helping hand. To delve deeper into this topic, read the full article.
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Did you know?


of customers are willing to share their data to create a more personalized experience
These findings are from the State of Marketing 2023 report, a collaborative effort by HubSpot, Rock Content, Litmus, and Wistia. 

Our designer tried Adobe’s new AI tools: Firefly and Generative Fill. Here are some interesting findings

Will Gomes

Creative Designer

You already know that every week, fresh AI news takes the internet by storm. This week, it's all about Adobe and its impressive new AI tool in Photoshop: Generative Fill. It's like a magic wand for extending images and manipulating objects with just a few text prompts. Want to add a unicorn to your design? No problem! Need to make that pesky lamp post disappear? Consider it gone! Although Generative Fill is currently in beta, it's getting ready for a full release in Photoshop later this year. To showcase the power of this AI tool, we invited our creative designer to explore its capabilities and share real-life examples of how it enhances efficiency and productivity (and, of course, to push the limits of this AI wizardry). Curious? Click the link and dive right in!
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Ready to discover Generative Fill in action? Join our creative designer as he puts it to the test and shares his insights on how to harness this AI tool to boost your productivity and efficiency.

Google Ads lets you create campaigns using generative and conversational AI

Guilherme Rezende

Growth Marketer 

In the previous edition of The Beat, we delved into Meta's new AI tools for ad creation and campaign performance. But hold on tight, because less than two weeks later, Google stepped up to the plate with their own features that are set to reshape the advertising landscape. The Google Marketing Live 2023 event left advertisers worldwide in awe, as they witnessed the incredible potential of these tools to skyrocket campaign results and simplify our lives. Don't worry, we've got you covered with all the essential details on Google's new AI tools and how they can revolutionize your advertising strategies.
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Google Topic Authority: Are we back to talking about E-A-T and topic clusters?

Germano Ferreira

Content Strategist 

While Google Topic Authority may not be a new concept, its significance cannot be overstated. In fact, Google recently gave it a shout-out in one of their blog posts, which means there's plenty more to explore and put into action. In the world of content creation and SEO, understanding and leveraging Google Topic Authority can truly level up your game. In this article, we dive deep into how brands and SEO professionals can make the most of it. If you're curious about maximizing your online presence and staying ahead of the game, read the full article for valuable insights and practical strategies. Get ready to unlock the power of Google Topic Authority and elevate your digital strategy to new heights.
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