The Beat | May 26, 2023

Google Bard and the future of SEO

Looks like the "future" of search is closer to our present than ever before. This week, Google made a big announcement about its chatbot, Bard, unveiling new features that could potentially reshape the way we search online. We're here to keep you in the loop and ensure you're well-equipped to navigate the impact on SEO. Also, get ready for thrilling news about Meta Ads, know the top #5 marketing trends that deliver skyrocketing ROI (backed by solid data!), and brace yourself for yet another Twitter competitor from... Meta. Shall we? Just scroll down and follow us. 

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Google announces new features for its chatbot Bard. What is the impact on SEO?

Germano Ferreira

Content Strategist

Google has recently released an update for its AI-powered chatbot, Bard, which focuses on enhancing its summarization capabilities and increasing the visibility of source content. This update builds upon Google's recent announcement at their annual I/O developer conference, where they introduced new features such as images, coding capabilities, and extensions for Bard. With more updates on the horizon, what does the future of search look like? It all points out that it’ll be different and is rapidly evolving. That's why it's crucial for brands and SEO professionals to keep a close eye on these developments. If you want to learn more about the exciting changes in Google's Bard chatbot and understand their implications for the future of search, be sure to check out the full article. 
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Source: Google Blog

Meta to launch Twitter competitor platform in coming months

Bruna Dourado

Growth Marketer

If you've been keeping up with the Twitter saga, you're probably aware that Elon Musk has acquired the platform and made some rather controversial changes to the blue bird app. As a result of this news, which hasn't exactly thrilled many users and brands, alternative platforms have started emerging. Mastodon and Bluesky are among the potential contenders to replace Twitter's current model. Now, joining the race is Meta, who recently announced the launch of their very own microblogging platform exclusive to a select group of individuals. Could this be the next big app of our time? All the details are covered in this article.
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We want to know

Thank you for your response! Will this new Meta platform have the potential to weaken the already shaky position of Twitter? We'll give you all the details we have so far in the full article.


Here’s the top 5 marketing trends with the highest ROI this year, according to recent research 

Cecília Cury

Growth Marketer 

In today's fast-paced digital world, customers have sky-high expectations. They want companies to keep up with the latest tech and deliver seamless, personalized experiences that make their lives easier. If you're a marketer, you know you need to prioritize your strategies to crush your goals. Luckily, the 2023 State of Marketing report by HubSpot, Litmus, Rock Content, and Wistia is here to help. We've rounded up five major marketing trends for 2023 that can give your brand a massive return on investment (ROI) and sustainable growth. Head over to the full article to dive deep into these trends and discover how they can supercharge your marketing game. It's time to shine!
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Meta introduces promotional ads to facilitate direct customer engagement

Kamila Dantas 

Partner Onboarding Analyst

Meta is currently testing a new feature called promotional ads, which aims to facilitate direct connections between brands and consumers on Facebook. This feature will provide users with broader access to discounts and promotions offered by brands, enhancing their overall shopping experience. Among many tools, here's the icing on the cake in our opinion: these promotional ads allow users to claim special offers with just a single click. Say goodbye to the hassle of manually entering discount codes during checkout; it's all automatic now. This clever feature has the potential to significantly boost sales within the Facebook app, bringing joy to both consumers and businesses alike. Excited to learn more about this fantastic development? Dive into the full article to get all the juicy details.
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Quote of the week

“AI isn’t evil – it’s a tool with limits that needs to be used the right way”

Mordy Oberstein,

Head of SEO Branding at WIX, in a exclusive interview for Rock Content 

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