What's going on with social media this week, huh? Twitter is literally forcing brands that want to advertise on the app to have the much-talked-about blue verified badge. Meanwhile, BeReal decided it was time to let users see not only "real moments" from friends, but famous people as well. Will the new feature be enough to get the app back on the growth track? We're also talking about how a virtual event company grew their CTR by 25% using content marketing, with insights for you to replicate with your brand, and why you don't need to be afraid of The Terminator. No spoilers, scroll down and enjoy reading!
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Matt Holt
Digitas' chief strategy officer for Marketing Week
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