Article
Twitter Blue is now mandatory to run ads on the platform. How does this impact brands?
Alina Neves
Global Customer Experience Analyst
It looks like Elon Musk is flexing his muscles and trying to up Twitter's subscription revenue by forcing all advertisers to sign up for either Twitter Blue or Verification for Organizations. In simple terms, this means that if brands want to run ads on the platform, they'll have to cough up $8 per month for a blue tick or $1,000 per month for Verification for Organizations. Twitter has made it clear that all advertisers need to pay for verification to keep their ads running. Wondering what this means for Twitter's future and how it will impact marketing on the platform? Check out the full article!
Read All ContentOpens in a new window.Article
From friends to famous: BeReal's new feature brings a different feed to follow celebrities
Kamila Dantas
Partner Onboarding Analyst
BeReal, the app that was a hit last summer, is now adding a new feature called RealPeople, which will feature a timeline of famous individuals from all around the world. This might seem like a shift in focus from the app's original purpose of sharing daily photos with friends, but the app says the supposed idea is to humanize celebrities and show they're just like us. However, some users and analysts have noticed a decrease in the app's popularity due to a lack of meaningful new features. This might explain why BeReal is introducing this new feature as an attempt to generate excitement from a business and marketing perspective. We have a full content analyzing these recent changes on BeReal, from a business and marketing aspect.
Read All ContentOpens in a new window.Case
How 6Connex doubled their traffic and increased their CTR by 25% in just one year through Content Marketing
Raphael Pires
Digital Marketer
6Connex, a virtual event platform, managed to boost their traffic and increase their click-through rate (CTR) by 25% in just one year thanks to a killer content marketing strategy. By integrating long-form blog posts into their plan, they were able to rank first for metaverse-related and other vital keywords for the business. This case study provides a great example of how effective content marketing can be for businesses looking to increase their online presence and visibility. Want to know more details and apply some tactics to your brand? Check out the full story.
Read All ContentOpens in a new window.
Article
Spoiler alert: AI is not ‘The Terminator.’ Humans will still lead content creation
Pedro Lopes
Growth Marketer
Hasta la vista… humans? Much debate has sparked nowadays about the potential dangers of generative AI, sometimes sounding as if these technologies are going to take over, just like Skynet in the movie franchise “The Terminator.” But that’s far from the truth. In this beautiful piece, we explained how we can actually leverage AI to enhance our productivity and gain some time to expand our human creativity. Say goodbye to your fears of a Terminator-like takeover.
Read All ContentOpens in a new window.
Quote of the week
“If you haven’t done the diagnosis, you don’t know what effective is”.
Matt Holt
Digitas' chief strategy officer for Marketing Week
What do you think?
🚀
Rock On
😍
Love
💡
Genius
⭐
Insightful
🤔
Curious
All done!
So, did you have a good time here?
Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!
Get notified when we publish the next The Beat
Email address
*
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.