The Beat | April 14, 2023

LinkedIn boosts engagement for brands

LinkedIn has just rolled out some new updates to improve user engagement, and we've got you covered with all the deets, along with fresh insights on consumer behavior shifts in the last year, based on recent data. Plus, we share our step-by-step process for content creation and scaling, featuring our insider secrets for creating high-quality content at scale. So, grab your coffee and settle in for The Beat - your go-to source for the latest trends and tools in digital marketing.

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We've been in the content creation game for a while now, and we've learned a thing or two about how to do it right. In this The Beat, we'll take you behind the scenes and show you how we mix different types of content, like SEO and brand journalism, to create engaging and informative posts. Ready to begin?
Giuseppe Caltabiano
VP of Marketing at Rock Content 
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LinkedIn updates seek to increase engagement. What changes for brands and marketers?

Germano Ferreira

Content Strategist

LinkedIn is always looking for ways to improve the user experience and increase engagement on the platform.  Recently, they launched several updates, including suggested posts in users' feeds, which means users will see content from people and brands they are not connected to. This opens up new opportunities for brands to reach a wider audience. In this article, we will explore LinkedIn's recent initiatives and how you can use them to maximize your marketing strategies. Keep reading to learn more.
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Consumer behavior: What changes in 2023, and how to adapt your Marketing Strategy [according to new data]

Alina Neves

Global Customer Experience Analyst

Consumer behavior is constantly changing and it's crucial for businesses to stay on top of it to ensure their marketing strategies continue to meet their customers' needs. Hubspot Blog Research conducted a study called The State of Consumer Trends, which surveyed over 1,000 individuals across different generations in the U.S. to discover the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. This study has uncovered some valuable insights that businesses can use to improve their marketing strategy for 2023. Let's dive into the key takeaways from the study in this article.
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Spoiler alert
● Mobile is key: 56% of consumers prefer using their mobiles for online research.
 Social commerce is booming: Social media platforms are being used to make purchases, but it has to provide great customer experience.
● Small businesses on the rise: Consumers are increasingly choosing small businesses.
This is just the tip of the iceberg. To dive deeper into more data about consumer behavior in 2023 and gain valuable insights on how to leverage it in your marketing strategies, be sure to read the full article.

Rocking content scaling: Our step-by-step process

Fábio Miranda

Content Marketing Leader 

If you're familiar with Rock Content, you know we're pretty darn good at content creation (no shame in our game). Our blogs in English, Portuguese, and Spanish hit over 8 million monthly sessions. Our secret? Lucky for us, as a marketing company, we get to promote top-of-the-line content with exceptional tools and resources, making scaling high-quality content and focusing on organic growth a breeze. This blog post won't cover SEO tips and techniques. Instead, we'll give you an inside look at how we create content at scale, mixing SEO content, brand journalism, internal, and outsourced content. Want to learn more? Check out the full article!
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We want to know

Scaling content creation while maintaining quality, speed, and results can be a challenging task for marketers. We understand this struggle, and we hope that by sharing our internal processes, we can provide valuable insights to help you improve your own content scaling. Read the full article and let us know what you think, okay?


What is Fanfix, the new platform focused on Gen Z creators to monetize content?

Raphael Pires

Digital Marketing Analyst

Have you ever heard about Fanfix? It’s an emerging contender that is shaking up the content creation scene, and Gen Zers are raking in the dough on the platform. But what sets Fanfix apart from other content-hosting sites? Apparently, Fanfix is earning some creators up to $70,000 a year, and it's considered a safer space compared to other platforms.  In the full article, we'll cover everything you need to know about Fanfix and why it might (or might not) be the future of content for Gen Zers and digital marketing. If you're curious to learn more about this up-and-coming platform, check out the full article.
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