As marketers, we know the impact of AI in our field is growing every day. That's why we want to open this issue by discussing the open letter signed by almost 6,000 AI experts and tech leaders, calling for a 6-month break on AI experiments. We know this is a controversial topic, and we invite you to reflect on it with us. And that's not all—we've got updates on Twitter's recommendation algorithm, and new features on TikTok, Google, and Meta ads. So, grab your favorite drink and keep scrolling to get your morning dose of The Beat.
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Helen Edwards
for Marketing Week.
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