The Beat | March 31, 2023

Finding the Write Balance: AI Efficiency, Human Creativity

Another Friday, another The Beat. This week, we're talking about how AI technology can help writers be more efficient without sacrificing creativity. Our VP of Marketing gives us some tips on finding the perfect balance. We've also got an article on killer branding strategies from some of the world's top brands. And, of course, we can't forget the latest scoop on local search ranking factors. If you're in the SEO game, this is a must-read. So sit back, relax, and enjoy this week's newsletter!

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This week's newsletter is all about the intersection of AI technology and human creativity in content creation. As someone who uses AI-assisted tools to be more efficient, I invite you to join me in this conversation. I share my thoughts on how to strike the right balance between using AI for productivity and generating original ideas. Check it out and let me know what you think.
Giuseppe Caltabiano
VP of Marketing at Rock Content 
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AI Efficiency, Human Creativity: How can AI help us write better content?

Giuseppe Caltabiano

VP of Marketing

AI technology has the potential to revolutionize the way writers create and publish content. But let's face it, AI-generated content lacks that human touch and originality. Editing and fact-checking are still crucial, and AI content generators just can't write about controversial topics. However, that doesn't mean writers should avoid AI entirely. It can be a fantastic tool for productivity and idea generation. The challenge is to find the right balance and make the most of AI efficiency, plus human creativity. In our VP of Marketing's special column, we delve deeper into the topic and share some valuable insights. Check it out!
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Global branding secrets: lessons learned from 3 world leading brands

Pedro Lopes

Lead Gen Analyst | North America

In today's cut-throat business world, a killer brand is key. It's more than just a logo or catchy slogan - it's a company's values, rep, and overall presence. And if you want to rise above the noise, you need a top-notch branding strategy. In this article, we'll show you how to take inspiration from three major brands killing it in the game. You don't wanna miss out on the Global Marketing Playbook 2023, a collab between HubSpot, Rock Content, and Lokalise. So grab your notepad and dive in to elevate your brand in 2023!
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Insights from Local SEO experts: the most important ranking factors in 2023's local search

Raphael Pires

Digital Marketing Analyst

The 2023 local search ranking factors survey has just been released, revealing what local SEO experts consider to be the most important ranking factors for ranking in Google's organic local results. Conducted by Whitespark and based on the opinions of 44 local SEO experts, the survey ranked 149 potential local search ranking factors in order of importance. If you're a marketer or SEO professional, you won't want to miss out on the valuable insights this survey provides. Read on to learn more!
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We want to know

Thanks for sharing your opinion on the challenges businesses face when optimizing for local search! It's a tough task, but with the right knowledge and tools, you can improve your local search rankings and attract more customers. Don't miss out on this opportunity to improve your local search game. Check out the full article now!

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“AI Written, AI Read” 

– cartoon by Tom Fishburne @marketoonist

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