Article
AI Efficiency, Human Creativity: How can AI help us write better content?
Giuseppe Caltabiano
VP of Marketing
AI technology has the potential to revolutionize the way writers create and publish content. But let's face it, AI-generated content lacks that human touch and originality. Editing and fact-checking are still crucial, and AI content generators just can't write about controversial topics. However, that doesn't mean writers should avoid AI entirely. It can be a fantastic tool for productivity and idea generation. The challenge is to find the right balance and make the most of AI efficiency, plus human creativity. In our VP of Marketing's special column, we delve deeper into the topic and share some valuable insights. Check it out!
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Global branding secrets: lessons learned from 3 world leading brands
Pedro Lopes
Lead Gen Analyst | North America
In today's cut-throat business world, a killer brand is key. It's more than just a logo or catchy slogan - it's a company's values, rep, and overall presence. And if you want to rise above the noise, you need a top-notch branding strategy. In this article, we'll show you how to take inspiration from three major brands killing it in the game. You don't wanna miss out on the Global Marketing Playbook 2023, a collab between HubSpot, Rock Content, and Lokalise. So grab your notepad and dive in to elevate your brand in 2023!
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Insights from Local SEO experts: the most important ranking factors in 2023's local search
Raphael Pires
Digital Marketing Analyst
The 2023 local search ranking factors survey has just been released, revealing what local SEO experts consider to be the most important ranking factors for ranking in Google's organic local results. Conducted by Whitespark and based on the opinions of 44 local SEO experts, the survey ranked 149 potential local search ranking factors in order of importance. If you're a marketer or SEO professional, you won't want to miss out on the valuable insights this survey provides. Read on to learn more!
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We want to know
What do you believe are the biggest challenges for businesses when it comes to optimizing for local search?
Keeping up with the constantly changing search algorithms and ranking factors
Understanding the intricacies of local SEO and how it differs from traditional SEO
Balancing the importance of both online and offline factors that influence local search rankings
Building a strong online presence while maintaining a strong local reputation
All of the above
We want to know
Thanks for sharing your opinion on the challenges businesses face when optimizing for local search! It's a tough task, but with the right knowledge and tools, you can improve your local search rankings and attract more customers. Don't miss out on this opportunity to improve your local search game. Check out the full article now!
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