The Beat | March 24, 2023

Golden Race: Google’s AI, Microsoft, and GPT-4

This week, major tech companies Google, OpenAI, and Microsoft made big moves in the world of AI. Google unveiled its new generative AI called Bard, along with other AI features, while OpenAI released its highly anticipated GPT-4. Meanwhile, Microsoft introduced some exciting updates to its popular software suite, Microsoft 365. In this edition of The Beat, we'll explore the latest in AI from these tech giants, as well as tips for global SEO, TikTok updates, and more. Ready to dive in? Let's get started.

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Google and OpenAI launch new features for their AI tools. What will happen going forward?

Kamila Dantas

Partner Onboarding Analyst

AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI. Both Google and OpenAI – the company behind the famous ChatGPT– released new AI updates to their products earlier this month, with Google announcing a set of generative AI in its various tools such as Gmail and Google Docs, and OpenAI releasing its long-awaited GPT-4. Plus, both companies have also opened their APIs for integrating tools with third-party applications, making AI accessible to everyone. If you're interested in learning more about AI and what it can do for you, read the full article for all the details.
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AI is coming to Microsoft 365: How Copilot will change the way you use your favorite tools

Raphael Pires

Digital Marketing Analyst

Microsoft is also jumping into the AI game with their upcoming release, Microsoft 365 Copilot, which aims to provide high-functioning chatbot capabilities similar to OpenAI’s ChatGPT. While it's still in development and only available to a select few, it will soon be rolling out to everyone else. So, what does this mean for the future of Microsoft 365 and how will AI play a role? Read on to find out what exciting new features users can expect from this popular software suite.
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Thank you for sharing your opinion on the development of AI technology! If you're interested in learning more about how AI is transforming the tech industry, be sure to check out our full article on Microsoft's entry into the game with their upcoming release of Microsoft 365 Copilot.


How does Google work in each country? 3 tips for your global marketing strategy

Valentina Giraldo

SEO Leader

In the digital age, businesses must expand their content to multiple languages to communicate effectively with global audiences. Google knows the value of speaking the language of the target market. In this post, we will answer one simple (yet essential) question: how does Google work in each country? Also, we share three tips for excelling on Google in various countries while speaking the market's language, based on the Global Marketing Playbook 2023, a collaboration between HubSpot, Rock Content, and Lokalise. Check out the full article to discover how to improve your international marketing game by communicating in the target audience's language.
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A new refresh feature has come to TikTok’s ‘For You’ feed

Vanessa Dias

Content Specialist

TikTok has introduced a feature that lets users reset their "For You" feed, providing a way to discover new content when the feed starts to feel stale. As a frequent TikTok user, you already know how the “For You” feed can be addictive and entertaining, but this new feature gives you an easy way to keep things fresh. In this article, we'll explore how to use this feature and what it means for the future of the platform. If you want to learn more about how to reset your "For You" feed on TikTok, be sure to check out the full article.
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“There’s an illusion of productivity that comes from being constantly busy.”

– cartoon by Tom Fishburne @marketoonist

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