Article
Spotify's redesigned homescreen takes inspiration from social media giants and points to more than just music
Cecília Cury
Growth Marketer
Spotify is undergoing a major redesign to its app's core homescreen, ditching album covers for a TikTok/Instagram-style vertical feed. The redesign will make it easier for users to find new content like podcasts, audiobooks, and live audio, which Spotify has been heavily investing into in recent years. However, opinions are divided, with some users wishing for simplicity, and others applauding the investment in engagement. Our experts offer insights on the strategy behind the changes and the impact on marketers and brand owners. Read on for the full scoop!
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Google Ads streamlines audience creation with direct access to GA4 Audience Builder
Guilherme Rezende
Marketing Analyst | Growth Global
Google has introduced a new feature that will make it easier for advertisers to create and activate campaign audiences in Google Ads. The update lets you access the GA4 audience builder directly in the Google Ads UI, simplifying the audience creation process. This means you can create and apply GA4 audiences to your campaigns without leaving the platform. The feature will roll out in the coming months, so stay tuned. If you're curious to learn more about how it works and how to make the most of it, check out the full article.
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9 major insights from the 2023 Global Marketing Playbook
Erick Bernard
Digital Marketing Analyst | North America
Does your company have plans to go global? Creating marketing strategies for that is not an easy task, since it requires a lot of research, planning, localization and branding. To help you with that, Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook, a full guide to help professionals and companies create strategies to go global. We went through the whole guide and brought 9 major insights related to chapters in the ebook. Ready for some mind blowing inputs?
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Research shows more people are seeking ‘revenge’ against companies due to poor Customer Service
Pedro Miranda
Partner Success Team Leader
Customer dissatisfaction is becoming increasingly common, with some even seeking revenge against companies, according to a report presented in the Wall Street Journal. Factors contributing to this trend include declining product and service quality, short-term financial focus, greater consumer rights awareness, stricter regulations, and the impact of social media. To prevent this, companies must prioritize customer experience and service. For more information on the importance of customer satisfaction and how to prevent consumer anger, be sure to check the full article.
Read All ContentOpens in a new window.Quote of the week
“Frankly speaking, beyond the headlines, the entities that will win out the AI race are the companies that successfully convert these technologies and make them digestible.”
Chirag Dekate,
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