The Beat | February 24, 2023

Google Analytics’ new updates

Google Analytics has just introduced several new features to improve the reporting experience, and we gathered everything you need to know to optimize your analytics strategy. But that's not all! In this edition, we'll also dive into TikTok's fight to regain its glory, iFood's inspiring journey to success, and the top 6 insights from industry experts. So, sit back, relax, grab your favorite beverage, and enjoy the read!

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TikTok's rise to fame has slowed down due to political pressure and a drop in user activity, but the app is fighting to reclaim its glory with new tools and techniques. What's next for the app? Also: how to make the best analysis with GA’s new tools? The Beat has got you covered with all the answers you need.
Vitor Peçanha
Co-founder of Rock Content.
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Article

Google Analytics has introduced several new features to improve the reporting experience

Vanessa Dias

Content Specialist

Google Analytics has introduced several new features to improve the reporting experience. These updates allow users to identify and address data quality issues, create more precise and granular reports and other features. Stay ahead of the game and optimize your analytics strategy with these new tools. Find out more in our latest article.
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TikTok is taking steps to reverse dip in members, other pressures

Raphael Pires

Digital Marketer

TikTok was the app that had it all - the fame, the glory, and the growth. With over 2 billion members worldwide by 2020, it quickly became the go-to place for all ages and occupations to share their creative flair. But like all good things, TikTok's rise to fame has slowed down, facing political pressure and a noticeable drop in user activity. It's as if the app has hit a roadblock on its journey to the top. However, TikTok is not one to be left behind. With new tools and techniques in the pipeline, the app is fighting to reclaim its glory and stay at the top. What's next for the app? Read on to find out in our full article.
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Thank you for your answer! We highly recommend you check out our article to understand more about TikTok’s future.

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How iFood, the largest delivery app in Latin America, went from 0 to almost 1 million hits in less than a year

Vanessa Dias

Content Specialist

From zero to almost 1 million hits per month - that's the story of iFood, the largest delivery app in Latin America, and their partnership with Rock Content. With the help of useful content, trust-building, and storytelling, iFood strengthened its relationship with its partners and soared to success. It's a story worth reading, and lucky for you, we've got the full case right here. Discover how iFood built its corporate blog from scratch with the help of Rock Content, and became a hit with almost 1 million visits per month. Get ready to be inspired!
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The 6 main insights for marketers from our Jam Sessions in 2022

Erick Bernard

Digital Marketing Specialist

In 2022, we held some epic Jam Sessions with industry experts in marketing, content, and sales. And boy, did they drop some serious knowledge bombs! We're talking valuable insights that are still relevant and crucial to your success in 2023. So, we've done the hard work for you and compiled the top 6 insights from these specialists. Get ready to boost your strategy game and stay ahead of the curve!
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Quote of the week

“If there’s literally no one on your team who embodies your target audience, how can anyone in that target audience ever hope to see themselves in your marketing?”

Helen James, Managing Director of agency CPB London and the co-founder of Creative Equals/Business, for Marketing Week

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