The Beat | February 17, 2023

Google Maps raises the bar with new immersive features

The future of Maps has arrived. Google just released two new features for their map app that make it way more interactive and immersive, and it’s particularly interesting for local businesses. Speaking of technology, the ongoing AI race between tech titans Microsoft and Google is ramping up, promising big things to come. And of course, Super Bowl 2023 was a showcase for some of the most anticipated commercials of the year, bringing fresh inspiration to the world of marketing. With The Beat, you’re always on top of the latest news and trends, so come join us as we explore the latest in tech and marketing.

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Have you heard about the latest updates to Google Maps? The new features are interactive and immersive, and they're especially beneficial for local businesses. If you haven’t, worry not. With The Beat, you never have to worry about falling behind on the latest news and trends. We've got you covered.
Vitor Peçanha
Co-founder of Rock Content.
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Google Maps launches new features to enhance interactivity and immersion

Germano Ferreira

Content Strategist

Google Maps is taking things to the next level with two immersive new features: Immersive View and Live View. With Immersive View, you can check out weather and real-time movement of your location in a way that feels totally lifelike. And Live View lets you take a virtual tour of local establishments using some super fancy AI wizardry. For small businesses, this is a golden opportunity to bring their establishments to life in a more interactive and practical way. Want to know more about how it works and how to make it work for your brand? Join us for the full article.
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Indoor Live View will allow people to virtually walk inside establishments, and it’s just one of the new immersive functions of Google Maps. Do you want to know the others and understand how to take advantage of them for your business? Check out the full article. (Image: MobileTime)


Microsoft vs. Google: Artificial Intelligence fuels competition between giants and concerns SEO professionals

Bruna Dourado

Digital Marketer

It's a battle of the tech titans. Microsoft and Google are going all-in on Artificial Intelligence (AI) for their search tools. Microsoft just announced a massive $10 billion investment in OpenAI, with plans to integrate their AI chatbot, ChatGPT, into the Bing search service. Meanwhile, Google is busy developing Bard, a savvy chatbot set to be integrated into Google Search in the near future. The integration of AI into search engines could mean a sea change in how we search for information online, but it also raises some prickly issues, such as the accuracy of responses and copyright infringement. This article is a must-read for professionals looking to stay ahead of the curve on the possible futures of SEO and how to prepare for them.
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Research: customers want control over their data – and don't mind switching brands to get it

Raphael Pires

Digital Marketer

It's becoming increasingly clear that data privacy is a significant concern for customers. In fact, studies conducted by Google and Ipsos with 16,000 people in Brazil, Canada, Mexico, and the US indicate that nearly half of the participants would switch brands for a positive privacy experience. In other words, improving this point can significantly increase the preference for your brand and prevent your customers from migrating to the competition. We've gathered the main insights from the research, as well as tips on how to offer positive privacy experiences that make your customers feel safe and comfortable when sharing information with your brand.
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About the research
According to the research, customers want clear answers about:
Why they're being asked to share specific data in the first place
When (and how) data is being collected from them
What benefits they can expect in exchange for sharing their data

The Best 2023 Super Bowl Ads: themes & takeaways from the year's top commercials

Vanessa Dias

Content Specialist

Did you catch the Super Bowl commercials this year? They may not have reinvented the wheel, but they still managed to hit all the right notes. From Dunkin' Donuts teaming up with Ben Affleck to The Farmer's Dog tugging at our heartstrings, there were plenty of ads to get us feeling all the feels. And it wasn't just about the ads themselves, these brands were smart and savvy enough to make sure they were making waves on social media before, during, and after the big game. They knew how to get us talking and keep us talking, which is a sign of a really effective marketing strategy. If you want to dive deeper into the ads that made the biggest impact during the 2023 Super Bowl, make sure to check out the full article.
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Quote of the week

“As brands lean more into virtual and augmented reality space, it will be imperative to make sure that the future of technology is accessible to all.”

Sam Cooper, Social Insights Manager at Google

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