Article
Bard, Google’s future AI-Powered Search: what it means for marketers and brands
Raphael Pires
Digital Marketing Analyst
Approximately three months after the ChatGPT craze and days after Microsoft confirmed a $10 billion investment in OpenAI, Google unveiled its own AI tool, named Bard. The concept is that by "Googling," you'll receive a response from a chatbot. This could shake up the internet's primary search tool, although its early rollout wasn't seamless and caused Google to lose $100 billion in market value in a single day. So, what can we expect from Bard? We'll share all the information we have so far, and shed some light on how it will impact marketers, brands, and SEO.
Read All ContentOpens in a new window.
Article
Super Bowl 2023: the ad blitz is coming! Here’s our list on the hottest trends
Vanessa Dias
Content Specialist
The Super Bowl: the global phenomenon that needs no introduction. With millions upon millions tuning in each year, it's no surprise that corporations and brands scramble to secure coveted ad spots during the big game. The ultimate advertising extravaganza, the Super Bowl is a high-stakes, high-reward spectacle that calls for big-time creativity and strategic thinking. In this article, we'll dive into the thrilling world of Super Bowl marketing, exploring the latest trends and predictions for this year's must-see commercials. So grab your chips and dip, sit back, and get ready to be dazzled by the ultimate showdown of advertising brilliance.
Read All ContentOpens in a new window.Article
Yandex leaked ranking factors: are there good insights for SEO professionals?
Diana Martins
SEO Planner
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a data leak where 1,922 ranking factors were revealed. Although they also have many differences, Google and Yandex searches have a similarity in 70% of the results. For SEO professionals, it’s a big event, since to understand how some algorithms actually work goes far beyond basic information like “make humanized content”. See which ones can actually be useful in your day to day work and use them to your advantage.
Read All ContentOpens in a new window.
We want to know
Do you believe that the leaked ranking factors from Yandex will provide valuable insights for SEO professionals?
Yes, definitely
Maybe, it depends on how the information is used
No, not really
We want to know
The Yandex data leak has sparked a lot of discussion among the SEO community. While some believe that the leaked ranking factors will provide valuable insights for professionals, others believe it may not be as useful. If you're looking to gain an in-depth understanding of what the data leak means for SEO professionals, be sure to check out our article.
Article
Elon Musk wants Twitter to become a payment platform
Alina Neves
Global Customer Experience Analyst
Elon Musk's Twitter is reportedly working on becoming a payment platform. According to the Financial Times, Musk wants users to be able to buy stuff and send money to each other on the app. As part of a plan to make Twitter more functional, like China's WeChat, which is used for everything from ordering groceries to paying bills. Check out our article for thoughts on what this could mean for brands and companies on the app.
Read All ContentOpens in a new window.Article
Instagram co-founders announce Artifact, an AI-Driven news aggregation app
Kamila Dantas
Partner Onboarding Analyst
More than four years after departing from Instagram, the co-founders, Kevin Systrom and Mike Krieger, are making their return to the market with the launch of a new app called Artifact. The app aims to create a personalized feed filled with articles selected from diverse sources, including major newspapers like The New York Times and content from small creators in various niches. Its goal is to become a kind of "TikTok for text." But how will it work? And what opportunities does it offer for marketers? These questions and more will be explored in this article.
Read All ContentOpens in a new window.Quote of the week
“Short-term campaigns don’t build a brand, because they are too good at product-based activation.”
Mark Ritson for Marketing Week
What do you think?
🚀
Rock On
😍
Love
💡
Genius
⭐
Insightful
🤔
Curious
All done!
So, did you have a good time here?
Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!
Get notified when we publish the next The Beat
Email address
*
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.