The Beat | February 3, 2023

Instagram Will Prioritize Photos Once Again

Here's something that will excite old-school users: Instagram is making a major shift in 2023, returning to its roots and putting the focus back on photos. It's quite overwhelming trying to constantly adapt your content for an app that doesn't seem to know what it wants, isn't it? In this edition of The Beat, we bring you insights on what to expect from Instagram in 2023. Also, goodbye to Google Optimize (and alternatives to the rule), Google's AI-chatbot will be launched this year, and more. Ready? Scroll down!

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This week’s news came to shake things up for marketing and content professionals! Important changes on platforms like Instagram and Twitter, Google Optimize being discontinued (leaving many marketers distressed), Google's future with chatbots... we're here to bring you up to date!
Vitor Peçanha
Co-founder of Rock Content.
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Instagram: photos will get more focus in 2023, as the app admits it ‘pushed videos too far’

Vanessa Dias

Content Specialist

Instagram is returning to its core in 2023 and prioritizing photos once more. They admit that they went a bit overboard with videos in 2022 and put too much emphasis on Reels. But now, CEO Adam Mosseri promises a more balanced approach for different types of content. As a marketer, it can be challenging to keep up with the constantly changing algorithms as Instagram figures out what it wants to focus on. We have insights on what to expect from Instagram in 2023. Just read the full article.
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Google Optimize will be discontinued. Let’s look for A/B testing alternatives

Fernanda Donnini

Product Marketing Leader

Goodbye Google Optimize: In September 2023, Google Optimize will officially be retired, leaving marketers without one of their favorite tools for A/B testing and improving user experience. But don't panic just yet! It's crucial for marketers to understand what challenges lie ahead and how to prepare for this change. And the good news is, there are plenty of alternatives out there to help keep your conversion optimization efforts going strong. In this article, we'll break it all down for you.
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Google is planning to include chatbot features to its search engine this year

Diana Martins

SEO Planner

AI shakes things up for Google: With the rise of ChatGPT and other AI tools, Google is feeling the heat and might be forced to step outside its comfort zone. The founders of Google, Larry Page and Sergey Brin, have been called back by current CEO Sundar Pichai to resume their AI projects, with plans to launch a chatbot-powered search engine this year. Want to be ahead of the game? We've got you covered with a comprehensive article on how this could change the search engine landscape in the near future.
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We want to know

It's great to see where our audience stands on the topic of chatbots in search engines. Whether you're excited, skeptical, or neutral, it's clear that this change is on everyone's minds. If you'd like to learn more about how Google's plans to incorporate chatbots could change the search engine landscape, be sure to check out our article Get the inside scoop on what to expect and stay ahead of the game!

Quote of the week

“A story can go where quantitative analysis is denied admission: our hearts.”

Harrison Monarth, HBR 2014

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