Here's something that will excite old-school users: Instagram is making a major shift in 2023, returning to its roots and putting the focus back on photos. It's quite overwhelming trying to constantly adapt your content for an app that doesn't seem to know what it wants, isn't it? In this edition of The Beat, we bring you insights on what to expect from Instagram in 2023. Also, goodbye to Google Optimize (and alternatives to the rule), Google's AI-chatbot will be launched this year, and more. Ready? Scroll down!
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It's great to see where our audience stands on the topic of chatbots in search engines. Whether you're excited, skeptical, or neutral, it's clear that this change is on everyone's minds. If you'd like to learn more about how Google's plans to incorporate chatbots could change the search engine landscape, be sure to check out our article Get the inside scoop on what to expect and stay ahead of the game!
Harrison Monarth, HBR 2014
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