The Beat | January 20, 2023

AI for Retailers and Core Web Vitals 2023 priorities

Yup, artificial intelligence is here to stay. This week, we're diving into the world of AI-powered retail with a closer look at Google Cloud's latest features. Plus, we're breaking down Google's recommendations for optimizing Core Web Vitals in 2023 for better SEO and user experience. And with the economy in a stormy state, we're sharing tips on how to navigate the waves of a recession and keep your brand afloat. Are you ready for that and much more?

This is the official Rock Content newsletter. 

Subscribe to receive it every Friday in your email.

βœ‰ Get notified when we publish the next The Beat 

βœ‰ Get notified when we publish the next The Beat 

Have you noticed any difference in The Beat's look? Today we unveil a brand new layout that's more interactive and packs in the same high-quality content you've come to expect. From the sleek new design to the interactive elements, you're in for a treat. But don't just take our word for it, go ahead and dive in, explore, and see for yourself. Happy reading!
Vitor Peçanha
Co-founder of Rock Content.
Scroll to begin

Google Cloud launched new features based on AI and machine learning as enablers of retail websites

Luciana Pio

Expert Analyst in Digital Marketing

Get ready for a revolution in e-commerce. Google Cloud is unleashing the power of AI and machine learning with their new "Discovery AI for retail" features. These tools are designed to elevate the browsing experience within e-commerce sites by offering more personalized search results and Google recommendations. It's not just about the SERP anymore, it's about enhancing the entire online shopping experience. Want to know more? We've got all the details.
Read All ContentOpens in a new window.

Core Web Vitals: Google shares which factors should be a priority in 2023

Bruna Dourado

Growth Marketer

Google has recently shared recommendations for optimizing Core Web Vitals in 2023. Speed, visual stability, and interactivity are key factors to improve SEO. These elements can guide a series of changes to improve the performance of sites. However, it's important to understand which ones have the most impact and should be prioritized among the possibilities. Dive into our article to learn more about Google's suggestions for improving your website's performance.
Read All ContentOpens in a new window.
We want to know
Thank you for taking the quiz!
Well, according to Google itself, it seems that all these factors will be extremely crucial for a positive user experience (and SEO) this year. To learn more about optimizing the performance of Core Web Vitals in 2023, read our recent blog post.

Navigating the storm: how brands can thrive in a recession [new data about consumer spending]

Vanessa Dias

Content Specialist

Riding the waves of a recession can be tough, but it's not impossible. Brands must adapt by getting creative, focusing on necessities, and creating opportunities for bargain hunters to reinforce brand loyalty. We took a look at some recent data on consumer spending habits to provide you insights on how to stay afloat in times like these. Click the link to read more and stay ahead of the game. 
Read All ContentOpens in a new window.


purchased less and paid more attention to spending


will decrease their home budget


budget will remain the same 


budget will increase
Trending in pictures

“There is a simultaneous pressure to both stay the course and completely change everything.”

Cartoon by Tom Fishburne @marketoonist

All done!

So, did you have a good time here?

Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!

Get notified when we publish the next The Beat 

And of course, feel free to share this content with your co-workers and partners