The Beat | December 23, 2022

Good news for SEO professionals on a day before Christmas Eve

Who would have thought that the day before Christmas Eve we would have so much to catch up on in the marketing world? It's almost 2023, and Google has decided to release one of the most anticipated updates for SEO professionals. On the social media side, the week was also hectic: Instagram going after BeReal, TikTok going after YouTube... and Twitter is just trying not to drown in itself. You can relax and enjoy your pre-Christmas Friday. The Beat came to update you on everything!

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"It's the most wonderful time of the year." Indeed, it is. As we prepare for the last day of the week before we get together with our families (or whatever you do at Christmas), it's great to have someone we trust to keep an eye on what matters, even during the holidays. I really hope that this The Beat delights you and helps you. Merry Christmas!
Vitor Peçanha, co-founder of Rock Content.
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Article

Google launches the new Search Status Dashboard

Diana Martins
SEO Planner
Good news for SEO professionals! We've been waiting for this update for a long time, and Google has finally heard us: Google Search Status Dashboard has been launched. With this panel, it will be possible to verify information about systems that drive Google's search engine and it will be possible to monitor problems that affect sites and users, among others. Do you want to know how it is going to work and what the benefits are for SEO professionals? We explained everything in this article.
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Article

Look out YouTube! TikTok is now testing a horizontal full-screen feature

Vanessa Dias
Content Specialist
TikTok is now testing a new feature, letting some users change their view to show a horizontal full-screen view of their chosen videos. Combined with another recent change to allow longer videos of up to ten minutes, this very much feels like an attempt on TikTok’s part to draw in users and creators from YouTube. But what we really want to know is: what are the opportunities for brands here? Let’s dig into that.
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Column

How (and why) to write your own obituary

By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
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Tamsen Webster
Article

Twitter in 2022: understand the network’s most controversial year and what marketing professionals need to consider

Bruna Dourado
Digital Marketing Specialist
Certainly, 2022 was not a monotonous year for the blue bird social network. In addition to all the controversies that are usually the subject of Twitter, from celebrities to politics, the biggest issue was the network itself, acquired by Elon Musk after a veritable saga involving its purchase. 

In case you fell asleep at any point this year (or just couldn't keep up with the weekly controversies that have been breaking out in the press over the last few months over Twitter), this special article will recap all the big things that went down with one of the biggest social networks in 2022. Also, our expert opinion: what to expect from Twitter (or not) for 2023?
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Article

Instagram takes on BeReal with its own Candid Stories feature

Raphael Pires
Digital Marketing Analyst
Oh, Zuckerberg. Is there any feature that you haven’t copied yet? When a new platform or feature starts to take off and become successful, it’s no surprise that other social media platforms take note and start working on their response—and that is happening with BeReal. Snapchat and TikTok have also come up with their own versions of BeReal recently, and now (of course) Instagram has joined the team with the Candid Stories feature. Let’s take a look at that.
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Article

Changes to privacy regulations in California will take place in 2023. How can your business be prepared?

Álvaro Furtado
Product Manager
In 2023 California will have a change in the scope of its Consumer Data Protection Act (CCPA), increasing its scope and concepts such as sensitive personal data. In this article, we’ll talk a little more about the changes to the CCPA, what marketers need to do to keep capturing high-value data, how to prepare your company for the future of data capture, and what your business needs to do to be legally compliant.
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Column
 

Best and worst gifts for writers

 
Ryn G
Senior Copywriter
at WriterAccess
What are your feelings when you see recommended gifts for writers peppered across the internet? To be fair, many are practical and useful. But a new box of Pilot retractable pens isn’t exactly high on the excitement list (even if they are bold-point gel rollerballs). Prepare yourself for Christmas and have some fun with our humor column straight from the WriterAccess blog, our content marketplace.
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Column
 

Best and worst gifts for writers

Ryn G
Senior Copywriter
at WriterAccess
What are your feelings when you see recommended gifts for writers peppered across the internet? To be fair, many are practical and useful. But a new box of Pilot retractable pens isn’t exactly high on the excitement list (even if they are bold-point gel rollerballs). Prepare yourself for Christmas and have some fun with our humor column straight from the WriterAccess blog, our content marketplace.
Read All Content >Opens in a new window.
Quote of the week

“The biggest mistake people make is thinking that the story is just marketing. No, the story is strategy."

Ben Horowitz, co-founder of Andreessen Horowitz
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Quote of the week

“The biggest mistake people make is thinking that the story is just marketing. No, the story is strategy."

Ben Horowitz, co-founder of Andreessen Horowitz
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