As the world of technology continues to evolve, so too must the field of marketing. The integration of AI and other cutting-edge technologies are revolutionizing the way we approach advertising and customer engagement. It's an exciting time to be in marketing, and the future looks brighter than ever before—and, if you like what you’ve just read, you should know that the author is an AI named ChatGPT. An innovative tool that can help marketers a lot, but that also comes with a series of controversies and cautions that we’ll dig into in this The Beat. Also: new Google Helpful Content update, new LinkedIn Analytics, Amazon’s TikTok-like shopping feature, and much more. Let’s do this!
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A few months ago, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with analytics and prompts on what to share. They also provided a subscribe function to get new content alerts on the topics users want, and a place for marketers to feature their newsletter and get more subscribers. Now, they’ve made even more improvements to their creator analytics. But what are they and what can they do for you? The answer is in the full article.