The Beat | December 16, 2022
The ChatGPT phenomenon and the future of marketing
As the world of technology continues to evolve, so too must the field of marketing. The integration of AI and other cutting-edge technologies are revolutionizing the way we approach advertising and customer engagement. It's an exciting time to be in marketing, and the future looks brighter than ever before—and, if you like what you’ve just read, you should know that the author is an AI named ChatGPT. An innovative tool that can help marketers a lot, but that also comes with a series of controversies and cautions that we’ll dig into in this The Beat. Also: new Google Helpful Content update, new LinkedIn Analytics, Amazon’s TikTok-like shopping feature, and much more. Let’s do this!
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Today's newsletter is about tools. From Analytics to Artificial Intelligence, to features inspired by successful social media channels. All of these can help a marketer's life — if you know how to use them, what to take advantage of, and what to avoid. The tool by itself will not do anything for you and your brand. Let’s make the best of what the internet and technology has to offer?
Vitor Peçanha, co-founder of Rock Content.
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Article
The promises and dangers of ChatGPT and its impact on the future of marketing
Luciana Pio
Expert Analyst in Digital Marketing
Expert Analyst in Digital Marketing
ChatGPT is a new chatbot that was launched just a few days ago by OpenAI, an AI research and deployment company that had as one of its founders non-other than Elon Musk. In less than a week, over one million users and a huge buzz online were surrounding the AI. Why is that? Basically for being one of the most disruptive technologies ever created and clearly showing how far Artificial Intelligence can go. For better or worse. We invite you to dig into the most famous chatbot in recent days, and delve into the opportunities and possible dangers of using it for Marketing purposes.
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Google rolls out another Helpful Content update, now available worldwide
Ashley Rodriguez
Content Strategist
Content Strategist
Creating content just to rank in the SERP will be gone forever. During August, Google changed the rules of the game by launching the Helpful Content Update, a new algorithm update where they value original and insight pieces over recycled content. This first launch was focused on English sites as a pilot, but now is going to be available in all languages — in the first week of December, Google launched the Helpful Content Update worldwide. We explain everything happening in the update and how they will impact SEO and the SERPs.
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Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Article
LinkedIn's new analytics is improved and more detailed for creators and brands
Vanessa Dias
Content Specialist
Content Specialist
A few months ago, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with analytics and prompts on what to share. They also provided a subscribe function to get new content alerts on the topics users want, and a place for marketers to feature their newsletter and get more subscribers. Now, they’ve made even more improvements to their creator analytics. But what are they and what can they do for you? The answer is in the full article.
Article
Amazon rolls out TikTok-like shopping feature
Alina Neves
Global Customer Experience Analyst
Global Customer Experience Analyst
Amazon is officially introducing a new feature to its app called Inspire — a TikTok-like shopping feed. The idea is to allow consumers to explore the store's products based on content from influencers, brands and other customers. It's not the first time that the world’s largest e-commerce has launched similar social media-like features—Pinterest, Instagram and Youtube were also “inspirational” targets for Amazon. But the question is: will it work? Let’s analyze that from a business perspective—and, of course, learn from that.
Read All Content >Opens in a new window.Column
Does music enhance writing and creativity?
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
Many writers and marketers have a ritual for every time they sit down for a day of writing and producing. One of the most popular steps is flipping on the music. Some days it helps the job flow like sweet honey syrup. And other days it just annoys the crap out of it. That got us to wondering if there was any definitive answer on the use of music for enhancing writing and creativity. The big answer? It’s in our column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read all content >
Column
Does music enhance writing and creativity?
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
Many writers and marketers have a ritual for every time they sit down for a day of writing and producing. One of the most popular steps is flipping on the music. Some days it helps the job flow like sweet honey syrup. And other days it just annoys the crap out of it. That got us to wondering if there was any definitive answer on the use of music for enhancing writing and creativity. The big answer? It’s in our column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read All Content >Opens in a new window.
Quote of the week
“Marketers do tend to get emotional very quickly when confronted with the exciting pornography of change.”
Mark Ritson from Marketing Week.
Quote of the week
“Marketers do tend to get emotional very quickly when confronted with the exciting pornography of change.”
Mark Ritson from Marketing Week.
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