The Beat | December 9, 2022
Biggest challenges facing SEO in 2023 [Survey Results + Experts POV]
It goes without saying that in the wide, wonderful world of digital marketing, Google is truly the king of the mountain. So, when Google changes something about how it does things – whether that’s an algorithm change or a small tweak to the general layout of its pages – smart marketers sit up and listen so they can stay ahead of the game. In this issue, we'll bring you fresh changes from December, with Google changing the SERPs scrolling (bye bye, page 2!), and the main SEO challenges of 2023. Ready?
This is the official Rock Content newsletter. Subscribe to receive it every Friday in your email.
✉ Get notified when we publish the next The Beat
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
Only four Fridays left to end the year. Are you clear on what needs to be done this year, and what do you want to achieve in 2023? I hope this newsletter can help you with all that.
Vitor Peçanha, co-founder of Rock Content.
Scroll to begin
Article
SEO: Report brings the biggest challenges in 2022 and the main trends for 2023
Fernanda Donini
Product Marketer
This was a shaking-things-up year for SEO professionals. Never-ending Core Algorithm Updates, GA4 getting closer to being a daily reality, users changing search patterns (who remembers that Gen Z are searching more on TikTok than Google?). Yup, there’s a lot to catch on for 2023. But take a deep breath — we gathered the latest research and expert POVs to understand the biggest challenges SEO professionals faced this year, and what the greatest expected shifts in SEO are for 2023. Dive in!
Read All Content >Opens in a new window.
WE WANT TO KNOW
What do you think will be the three biggest changes in SEO within the next few years?
Machine learning and AI
Google updates
Third-party cookie deprecation
Google zero-click pages
Talent competition
WE WANT TO KNOW
We had a lot to catch on in 2022 – and, if you have any doubts, trust us: these changes will only be more intense in the coming years. Wanna be ready for what 2023 holds for SEO? Come read the full article and find the right tools to prepare for that.
GO BACKArticle
Continuous scrolling from Google for desktop is right around the corner
Raphael Pires
Digital Marketing Analyst
Digital Marketing Analyst
This week, Google began rolling out what could definitely be considered a major SERP change – a switch from single standalone pages to a semi-continuous scrolling interface. The idea is to allow searchers to browse their SERP results seamlessly and intuitively. This display method should be familiar to most web users, as it’s already the go-to standard for most social media feeds, as well as more than a handful of major blogs and news outlets. But what does it really mean for digital marketing, and what should you know before the change goes live?
Read All Content >Opens in a new window.
Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Article
Twitter Announces Recommended Tweets To Everyone. How Does This Impact Brands?
Alina Neves
Global Customer Experience Analyst
Global Customer Experience Analyst
If you like to engage with Twitter and be aware of its most recent updates, you may already know they are going through some changes lately; and the algorithm feed is a recurring topic for them. Not by chance, the most recent Twitter announcement has shown us that the algorithm feed is now a reality for everyone – they are expanding recommended tweets to all users. As you can imagine, once again, the news was not very warmly received by users. But the question we really want to ask here is: how does Twitter’s algorithmic feed impact brands? The answer is in the full article.
Column
What writers are missing if they don’t take naps
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
What two little words fill us with dread as a kid and delight as an adult? Nap time! If you agree, we’re right there with you. And we’re certainly not alone. A notable 34% of American adults take daily naps, as have some of the most magnificent minds in history. Salvador Dali. Leonardo da Vinci. Albert Einstein. Just to name a few. Before your nap today, take a time to read our column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read all content >
Column
What writers are missing if they don’t take naps
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
What two little words fill us with dread as a kid and delight as an adult? Nap time! If you agree, we’re right there with you. And we’re certainly not alone. A notable 34% of American adults take daily naps, as have some of the most magnificent minds in history. Salvador Dali. Leonardo da Vinci. Albert Einstein. Just to name a few. Before your nap today, take a time to read our column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read All Content >Opens in a new window.
Quote of the week
"Content still matters, just deploy to a more efficient channel."
founder and CEO of MobileMonkey Larry Kim in his keynote speech for Content Marketing Conference.
Quote of the week
"Content still matters, just deploy to a more efficient channel."
founder and CEO of MobileMonkey Larry Kim in his keynote speech for Content Marketing Conference.
All done!
So, did you have a good time here?
Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!
✉ Get notified when we publish the next The Beat
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
And of course, feel free to share this content with your co-workers and partners