The Beat | November 18, 2022
Instagram now lets you schedule posts in-app
Instagram has already brought several updates that did not please its users very much (such as the end of the chronological feed a few years ago and the recent almost-change of the layout to a TikTok-styled one), but this time the app has gotten it right. One of the most awaited updates is now a reality: the possibility of scheduling posts directly in the app. Still in this The Beat: Google said link building is dying, insights from CMC 2022, and more. Follow us!
This is the official Rock Content newsletter. Subscribe to receive it every Friday in your email.
✉ Get notified when we publish the next The Beat
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
The more a brand manages to make its products and services meet all of its customer's needs, the better. That's why this Instagram update is so welcome: it eliminates the need to purchase another platform to use the app. Let's talk about it, and other strategies and insights to help you. Enjoy this issue!
Vitor Peçanha, co-founder of Rock Content.
Scroll to begin
Article
No more third-party platforms: Instagram announces a new in-app scheduling feature
Kamila Dantas
Partner Success Manager
Partner Success Manager
Instagram announced a new content scheduling feature for all professional accounts, that will allow brands and content creators to schedule their posts directly in the app up to 75 days in advance. This is a huge facilitator for brands and content creators, as it eliminates the need to use another tool to schedule posts, thus allowing the process to be simpler and with a smoother experience. Want some more details? We’ll explain everything you need to know.
Read All Content >Opens in a new window.Article
Is link building dead? What's behind Google Search Advocate John Mueller’s speech
Germano Ferreira
Content Strategist Analyst
Content Strategist Analyst
We’ve been seeing for quite some time that Google is shaking things up a little when it comes to how it reads content and decides what’s relevant for SERPs. The last one is about link building and how the strategy has been losing its relevance, according to John Mueller, Google Search Advocate, when answering a question about the weight of links in an SEO strategy in an interview. Among so many changes in our SEO strategy, is it possible that link building is dying? Let’s dig into Google’s affirmation about that.
Read All Content >Opens in a new window.
Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Article
Content hacks, purpose, data: highlights from Content Marketing Conference’s main keynotes
Vanessa Dias
Content Specialist
Content Specialist
The largest gathering of content marketers on the planet has reached its end, ending three days of events filled with talks to help content marketers keep up to date with the main trends in the field, passing through planning, creation, optimization, distribution, and… comedy! If you missed the Content Marketing Conference this year, don’t worry: we listed the best lessons from the live keynotes. Prepare for some outstanding insights!
Column
Be careful what you wish for… you just might get a hurricane
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
First, an apology. It goes out to all of Florida in the wake of Hurricane Ian. Better yet, let’s extend the apology to the entire nation, as so many were indirectly affected by this maddening storm’s devastation. The day before the hurricane, our writer was crying and moaning about how my brain was burnt to crisp. “I need time off!” she wailed. Well, she got it. Got nearly a whole month of it. Electricity was out for 12 days. Internet dead for 25 days. Time off indeed. Read her full column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read all content >
Column
Be careful what you wish for… you just might get a hurricane
Ryn G
Senior Copywriter
at WriterAccess
Senior Copywriter
at WriterAccess
First, an apology. It goes out to all of Florida in the wake of Hurricane Ian. Better yet, let’s extend the apology to the entire nation, as so many were indirectly affected by this maddening storm’s devastation. The day before the hurricane, our writer was crying and moaning about how my brain was burnt to crisp. “I need time off!” she wailed. Well, she got it. Got nearly a whole month of it. Electricity was out for 12 days. Internet dead for 25 days. Time off indeed. Read her full column straight from WriterAccess, the content marketplace recently acquired by Rock Content.
Read All Content >Opens in a new window.
Quote of the week
“A business which stands for nothing will fall for anything.”
Kuda Biza,
Seaker, author, and change agent in his keynote speech for Content Marketing Conference.
Seaker, author, and change agent in his keynote speech for Content Marketing Conference.
Quote of the week
"A business which stands for nothing will fall for anything”
Kuda Biza,
Seaker, author, and change agent in his keynote speech for Content Marketing Conference.
Seaker, author, and change agent in his keynote speech for Content Marketing Conference.
All done!
So, did you have a good time here?
Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!
✉ Get notified when we publish the next The Beat
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
And of course, feel free to share this content with your co-workers and partners