The Beat | November 11, 2022

The best of CMC and new features to boost your results in 2023

Oh no. One more email about trends for 2023 (how many have you received so far?). We know, we know. The year is almost ending and it seems that the only thing marketers can think of is: what's next? What about the latest trend, XYZ? The hardest part is… a lot of the self-called “trends” are just smoke and no substance. But others may indeed be meaty, relevant, and worthy of investment. So, how to differentiate one from the other? We went all the way to CMC, the largest gathering of content marketers on the planet, to wrap-up the main insights for you, as well as some cool new features that might help you with the operational stuff. Enjoy it!

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Selecting the content we choose to consume can be challenging. We have to stay up-to-date, but filter out what really matters to the results we want to achieve. How to do this? I hope this The Beat can help you find the right information for your goals in 2023.
Vitor Peçanha, co-founder of Rock Content.
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Article

AI, Lead Gen, 2023 Trends: highlights from Content Marketing Conference’s keynotes and sessions

Raphael Pires 
Digital Marketing Analyst
So, the largest gathering of content marketers on the planet, Content Marketing Conference (CMC), is happening this week with keynotes from some of the best digital marketers out there and thematic sessions to help in your planning and creation phases of your content marketing strategy. We, of course, dove into these keynotes and sessions to bring the highlights for you and practical tips for your strategies. Check it out!
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Article

WhatsApp unveils Communities feature and raises group limit to 1,024 participants

Alina Neves
Global Customer Experience Analyst
WhatsApp is already a tool used for personal purposes, such as exchanging messages and groups of family and friends. But the app is expanding more and more for professional purposes — and this update goes specifically in this direction. WhatsApp Communities will offer admins powerful new tools to manage communities, such as the ability to broadcast announcements to all members and being able to choose which groups to include. And we cover everything you need to know (and how to take advantage of these new features in your strategies).
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Article

In times of midterm elections, here are 4 fact-checking tools to help stop fake news from spreading

By Ashley Rodriguez
Content Strategist
Today, more than ever, it is essential to prevent misinformation from spreading. We had the midterms election in the US this week, and a report showed that social media was losing the battle against misinformation. Some social media are already updating their policies to prevent users from being misled about voting and elections, but we need to do our part as marketers and content creators. This article will teach you the best tools to improve your fact-checking and uncover fake news like a professional.  
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Podcast

Planning an SEO strategy for 2023

Here comes the time to start planning 2023 strategies. Businesses that rely on digital approaches must keep in mind that ranking well on search engines can be a great opportunity to drive marketing results. After all, who wouldn’t want to show up within the top organic search results on Google? In this podcast episode, two SEO experts will unveil the secrets behind this essential part of a successful marketing plan.
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Special Guest

 Richard Fenning 
 SEO Director at Sherlock Communications 

Richard Fenning
 SEO Director at Sherlock Communications

Digital Marketing is my passion! For the last 14 years, I have worked in the technology industry with an emphasis on marketing and customer acquisition. My core strengths are SEO and digital marketing consultancy. I am tech savvy, and I believe that the Internet is a force for good which can help people and improve their quality of life. During my career, I have interacted with hundreds of companies across diverse customer segments. Capturing the right customers at the right ROI is the goal!
Article

Research shows data inefficiencies are holding back marketing results

Fernanda Donnini
Expert Analyst in Digital Marketing
Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent study by Treasure Data and try to answer why data optimization is so important (and why too much information can be harmful), and how you can start collecting the best type of data today.
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Quote of the week

“Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. It must become marketer + machine.”

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Quote of the week

“Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. It must become marketer + machine.”

< Back
< Back
< Back
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