The Beat | November 4, 2022

Users aren’t satisfied with Google results. Might this impact SEO?

Have you ever tried to search for something on Google and the SERP results didn't help you much? A recent SEMRush survey showed that even when writing a long-tail term, many users need to change what was written in order to find what they are looking for. So, is it the fault of  Google’s algorithm or the content that we professionals are producing for SEO? Or both? Also in this issue, we'll talk about changes to Twitter, news for Google Ads, AI-writing and much more.

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It's the first The Beat of November, folks! Year end is just two months away, the Holiday Season is upon us, and Black Friday is closer than ever. How are your strategies for all of that? This issue of The Beat came to help you boost your quarterly numbers, from organic to Google Ads. Follow us!
Vitor Peçanha, co-founder of Rock Content.
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Article

Survey indicates users are not satisfied with Google results. How does it affect SEO efforts?

Kamila Dantas
Partner Success Manager
Most users who search on Google are not satisfied with the search results. According to a new survey by SEMRush, they’re needing to refine their queries more to find what they are really looking for—and not just changing the lengths of their search terms, which could mean they aren’t refining their next query because the initial results were too far off the mark. Why is this happening? Is Google’s algorithm failing? And, more importantly, how does it affect SEO efforts? We covered it all in the full article.
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Article

Twitter is going through changes. How can they impact brands?

Bruna Dourado
Digital Marketing Analyst
Heavy Twitter users stop tweeting and Elon Musk finally purchases the social network, promising a lot of changes to the platform. The blue-bird platform has also announced several new features in recent months to attract the attention of users, who seem to be losing interest in the microblogging service. In the midst of so much news, it remains for us, Marketing professionals, to know how these changes will impact the brands that are present on this social network, whether advertising or creating content—check out our analysis about it.
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Article

Google Ads launched new Performance Max features to help marketers this Holiday Season

Guilherme Rezende
Digital Marketing Analyst
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently, including explanations for online sales campaigns and first-party audience insights. We listed the best changes and practices (and how you can take advantage of them) in this complete article!
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Article

Recent developments with AI-Writing assistants: can they actually benefit human writers?

Luciana Pio
Expert Analyst in Digital Marketing
Lex, a recently released AI-writing assistant, shocked users with the quality of the texts offered from the few inputs he received. That resurrected the discussion about machines taking the place of human writers. Is that a plausible concern or, conversely, can machines actually help writers? We shed some light on the subject!
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Conference

Let’s Rock at Content Marketing Conference

The largest gathering of content marketers on the planet!
November 9-11th, 2022

Let’s Rock at Content Marketing Conference


The largest gathering of content marketers on the planet!
November 9-11th, 2022
Do you have your ticket yet?
You will have the opportunity to watch all 3 days of this virtual, international, event for free!
 
There are 70+ sessions and 14 keynotes covering the six pillars of Content Marketing, together with content planning, optimization, creation, distribution, performance, and comedy! Including keynote speeches by great marketers, such as Rand Fishkin, Andy Crestodina, Nancy Harhut, Larry Kim, and more!
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Quote of the week

“Great brands offer numerous lessons any marketer can apply”

Russell Parsons,
Marketing Week’s columnist and editor
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Quote of the week

“Great brands offer numerous lessons any marketer can apply”

Helen Edwards,
Marketing Week’s columnist
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