The Beat | October 28, 2022
21% of B2B marketers say proving ROI of Marketing spend is their biggest challenge
Let’s face it. Marketing today isn’t just about getting leads or traffic any more. It’s a complex process involving digital and traditional channels with multiple touchpoints. And because it involves tracking multiple variables over a long period, it's difficult to prove ROI. In this edition of The Beat, we dive deep into this challenge faced by B2B marketers to understand how we can make it easier. We also bring results from a report regarding misinformation about elections and voting on social media, great examples of brands on Snapchat (which is growing) and statistics about interactive content (and a free course!)
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Proving one’s effectiveness is not an easy task. And when we talk about B2B Marketing, the thing becomes even more complicated, as there are many variations and long-term campaigns related to brand building that take some time to bring results. But one thing should be clear: all your Marketing efforts need to be aligned with your entire strategy. Let's talk a little bit about this and other Content Marketing related news in this issue of The Beat. Let’s go!
Vitor Peçanha, co-founder of Rock Content.
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Article
TikTok and Facebook are approving ads with fake news about elections
Ashley Rodríguez
Content Strategist
Content Strategist
The proliferation of content brings all types of information. But sometimes those pieces aren’t 100% true. In October and November, we will be facing important political events worldwide. We have the midterms in the United States and the second round of presidential elections in Brazil. According to a new report from the Global Witness and the Cybersecurity for Democracy Team (C4D), TikTok and Facebook are still failing at detecting blatant misinformation regarding elections and voting. Let’s understand it better in this article.
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Why do B2B marketers struggle to prove the ROI of their campaigns?
Fernanda Donnini
Product Marketer
Product Marketer
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge facing B2B marketers globally, with 21% identifying this as their top concern, according to new research from LinkedIn. Last month, LinkedIn conducted its Global B2B Marketing Sentiment Survey, revealing that approximately half of the 1,700 senior marketers who responded said they had experienced budget cuts due to the current economic situation. Why is this happening? We shed some light on the subject in this article!
Read All Content >Opens in a new window.Article
TikTok and Facebook are approving ads with fake news about elections
Ashley Rodríguez
Content Strategist
Content Strategist
The proliferation of content brings all types of information. But sometimes those pieces aren’t 100% true. In October and November, we will be facing important political events worldwide. We have the midterms in the United States and the second round of presidential elections in Brazil. According to a new report from the Global Witness and the Cybersecurity for Democracy Team (C4D), TikTok and Facebook are still failing at detecting blatant misinformation regarding elections and voting. Let’s understand it better in this article.
Read all content > Opens in a new window.Article
Snapchat is growing: let’s see how 4 brands are leveraging it!
Germano Ferreira
Content Strategist Analyst
Content Strategist Analyst
According to Snapchat's third quarter 2022 earnings report, they reported 363 million daily active users in the period, an increase of 57 million, or 19% year-over-year. As Snapchat grows, some companies are benefiting from great Marketing campaigns on the platform. This article will inspire you with a list of examples of actions taken by those who are doing a good job there.
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Data: interactive content can boost your results [+ Free Course]
Erick Bernard
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing brings new ways to consume and create content. Blogs brought new ways to write texts and deliver articles, video platforms made it possible to find and post various formats of audiovisual content and social media allows people to share short texts and images. And now interactive content appears as a new format to differentiate your brand and make it more memorable for your audience. In this article we’ll see some statistics about interactive content, the main formats and how it makes Digital Marketing more interesting.
Read All Content >Opens in a new window.And you will get access to a free course about “Interactive Content Experience Strategy” at the end of the article!
And you will get access to a free course about “Interactive Content Experience Strategy” at the end of the article!
Conference
Let’s Rock at Content Marketing Conference
The largest gathering of content marketers on the planet!
November 9-11th, 2022
Let’s Rock at Content Marketing Conference
The largest gathering of content marketers on the planet!
November 9-11th, 2022
Do you have your ticket yet?
You will have the opportunity to watch all 3 days of this virtual, international, event for free!
There are 70+ sessions and 14 keynotes covering the six pillars of Content Marketing, together with content planning, optimization, creation, distribution, performance, and comedy! Including keynote speeches by great marketers, such as Rand Fishkin, Andy Crestodina, Nancy Harhut, Larry Kim, and more!
Quote of the week
“Marketing recruitment is not in crisis – despite a gap in requisite data and other skills, it’s safe to say that every available vacancy will be filled. But is that enough?”
Russell Parsons,
Marketing Week’s columnist and editor
Marketing Week’s columnist and editor
Quote of the week
“Marketing recruitment is not in crisis – despite a gap in requisite data and other skills, it’s safe to say that every available vacancy will be filled. But is that enough?”
Russell Parsons,
Marketing Week’s columnist and editor
Marketing Week’s columnist and editor
All done!
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