The Beat | October 21, 2022
Amid rising privacy concerns, 63% of advertisers still prefer third-party data
There’s no way out. In a privacy-first world, first-party data is the safest way to keep generating data for Marketing campaigns without invading people’s privacy. Moreover, the end of third-party cookies is inevitable and has been announced for quite some time. Changes can be challenging, but the results can pay off, as first-party data can bring more insightful information and control. We dive deep into this subject in this issue of The Beat, as well as some important updates from Google, and what the future holds for TikTok.
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Marketers need to evolve and adapt to continue generating results for their business while the world constantly changes. Third-party cookies will be a thing of the past in the near future, since privacy concerns are a major topic today with internet users. Let's talk a little bit about this and other Content Marketing related news in this issue of The Beat. Shall we?
Vitor Peçanha, co-founder of Rock Content.
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Article
Marketers prefer third-party data. But what about privacy concerns?
Kamila Dantas
Partner Onboarding Analyst
Partner Onboarding Analyst
A survey published by IAB Europe showed that 63% of advertisers prefer third-party data as an information source. Meanwhile, amid growing concerns about privacy laws and the end of third-party cookies, first-party data appeared to be the most coherent path for brands to continue investing in and offering a personalized experience for their customers according to the new “rules” of the advertising world. How can marketers keep gathering important data without invading users’ privacy?
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Goodbye Webmaster Guidelines, hello Search Essentials
Germano Ferreira
Content Strategist Analyst
Content Strategist Analyst
Google recently rebranded its Webmaster Guidelines to Search Essentials. It’s a strategy for the company to be more inclusive to all SEO professionals. Apparently, Google doesn’t like the term “webmaster” because it’s dated and doesn’t represent all content creators. The new page has become easier to consume, as they simplified the site by moving many of the former guidelines to specific sections. We explain everything SEO professionals need to know about these changes!
Read All Content >Article
Everyone wants to be TikTok, and TikTok wants to be everyone
Alina Neves
Global Customer Experience Analyst
Global Customer Experience Analyst
If you are a Marketing professional, I’m sure you’ve heard a lot about how every social media platform is copying TikTok features lately. But what about the other side? What is TikTok doing to attract more users, grow its platform, and position itself in the market? When we look from TikTok’s perspective, it seems like they want to be so much more than an app for dancing, short videos, and fun. We listed four recent strategic movements by TikTok to better understand what the future holds for the platform.
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Google announces changes to mobile search results
Bruna Dourado
Digital Marketing Analyst
Digital Marketing Analyst
Another Google update. The company recently announced some changes to the display of Search results. The idea is to provide more transparency and context to the results users get with their inquiries. While these changes won’t have an impact on SEO, it’s important to know what the SERPs will look like to leverage any potential opportunities to increase rankings. Let’s dive into this subject in this article!
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Google updates its best practices on how to write product reviews
Diana Martins
SEO Planner
SEO Planner
And yet another important Google update! Product reviews are crucial within a Google-centric strategy — so obviously we all want to do this job right. The company recently updated the documentation where it lists specific best practices for product reviews so that those pages have a better chance of being seen by consumers in Google Search, removing some old tips and adding new ones. We have listed everything you need to know (and how to apply right away).
Read All Content >Opens in a new window.
Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Column
Conference Recaps: Marketing takeaways from Inbound and CMW
By Kathryn Farrell
Freelance Writer at at WriterAccess
A content scoring system is a method of identifying the characteristics of each piece of content to assign a score. The better the score, the better the piece. Pieces with lower scores either don’t belong on your website or should be revised until they earn a better score. But how can you build a system that really brings valuable information to your strategies? We share four crucial metrics to help you start creating your content scoring system!
Column
Try this clever content scoring system to find the winning topics
By Kathryn Farrell
Freelance Writer at at WriterAccess
A content scoring system is a method of identifying the characteristics of each piece of content to assign a score. The better the score, the better the piece. Pieces with lower scores either don’t belong on your website or should be revised until they earn a better score. But how can you build a system that really brings valuable information to your strategies? We share four crucial metrics to help you start creating your content scoring system!
Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Conference
Let’s Rock at Content Marketing Conference
The largest gathering of content marketers on the planet!
November 9-11th, 2022
Let’s Rock at Content Marketing Conference
The largest gathering of content marketers on the planet!
November 9-11th, 2022
Do you have your ticket yet?
You will have the opportunity to watch all 3 days of this virtual, international, event for free!
There are 70+ sessions and 14 keynotes covering the six pillars of Content Marketing, together with content planning, optimization, creation, distribution, performance, and comedy! Including keynote speeches by great marketers, such as Rand Fishkin, Andy Crestodina, Nancy Harhut, Larry Kim, and more!
Quote of the week
“There is a strong need for more education around Marketing effectiveness so the true value that B2B marketers deliver is clearly understood.”
Tom Pepper,
LinkedIn Marketing Solutions’ EMEA and LATAM senior director
LinkedIn Marketing Solutions’ EMEA and LATAM senior director
Quote of the week
“There is a strong need for more education around Marketing effectiveness so the true value that B2B marketers deliver is clearly understood.”
Tom Pepper,
LinkedIn Marketing Solutions’ EMEA and LATAM senior director
LinkedIn Marketing Solutions’ EMEA and LATAM senior director
All done!
So, did you have a good time here?
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✉ Get notified when we publish the next The Beat
Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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