The Beat | October 10, 2022
Ho-ho-holiday season is coming! (and you better be ready for changes in consumers’ behavior)
Too early to think about Christmas? Well, we say that, if you’re not yet thinking about it for on your brands, you’re already late: data say that consumers are already searching for festive gifts (some are even already buying), and they are more selective and cautious than ever. Also, it’s not just Christmas: this quarter we’ll have Black Friday, and even the World Cup 2022 to impact your campaigns! Wanna be ready for all that? This The Beat issue can definitely help you!
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When people are selecting where to buy, the brands that best present themselves and meet their expectations stand out. In this issue, we're going to talk about consumer behavior in 2022, and how content can help you (a lot) to be your client’s favorite brand during holiday shopping.
Vitor Peçanha, co-founder of Rock Content.
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Article
Holiday Season 2022 brings changes in consumer behavior, according to research. Are you ready for it?
Rasna Jacob
Partner Success Analyst
The holiday season is upon us, and so is shopping for the festivities. This period has always been a reason for joy for brands and marketers since together with hot chocolate warming up in winter, consumption and the market are also heating up. And although research shows that, despite the economic scenario, people are interested in buying this holiday season (in fact, 26% of consumers have already started!)... numbers show that yep, budgets are lower—which makes it more challenging for companies to stand out. Let’s take a look at some trends for Holiday Season 2022—straight from Google and other giants.
All I want for Christmas is… that brands give me amazing content and unexpected offers
26%
os shoppers globally have already begun their holiday shopping and 18% have already made a purchase. People are shopping earlier than ever!
64%
os U.S. holiday shoppers said they use Google for “discovery and inspiration”, while 67% of YouTube viewers have made a purchase as a result of content
40%
of growth in searches containing “cheap and best” YOY. Price is definitely a concern among consumers this year
All I want for Christmas is… that brands give me amazing content and unexpected offers
26%
of shoppers globally have already begun their holiday shopping and 18% have already made a purchase. People are shopping earlier than ever!
64%
of U.S. holiday shoppers said they use Google for “discovery and inspiration”, while 67% of YouTube viewers have made a purchase as a result of content
40%
growth in searches containing “cheap and best” YoY. Price is definitely a concern among consumers this year
This is just a part of a MOUNTAIN of data that we’ve brought in the full article to help you understand consumer behavior for Holiday Season 2022—and, more importantly, how to be creative and have the best time in sales. Have yourself a merry little Holiday Season!
Article
How to use World Cup 2022 in Marketing campaigns without getting a fine from FIFA?
Bruna Dourado
Digital Marketing Analyst
Digital Marketing Analyst
Not only is the Holiday Season waiting for us this quarter, but we’ll also have the World Cup 2022. Whether you’re into soccer or not, it’s undeniable that the Cup is always a good Marketing opportunity. People are REALLY excited about it: new Google and YouTube insights suggest fans got the ball rolling with 2022 World Cup-related searches since 2021. But, before you start making related Marketing campaigns… you should know that some care must be taken not to violate FIFA's intellectual property rights when it comes to advertising. We prepared a full article to help you avoid trouble and be a true champion in your World Cup-campaigns.
Article
Google numbers reveal whether short or long videos work better for brands
Pedro Miranda
Partner Success Team Leader
Partner Success Team Leader
“Oh, internet and social media are now all about short-video.” Is that so? Sure, having videos in your content strategy is essential nowadays. But, have you ever wondered which is better for your brand: short videos, or long videos? To answer this question, Google published an article bringing YouTube data and creators’ best cases. Of course, to help you, we've brought you the most relevant data, as well as our in-depth video content, the current scenario and how to use options to leverage your brand. Follow us!
Article
TikTok said to be launching live shopping in the US
Diana Salazar
Managing Editor
Speaking of short-videos… the short-format social media queen TikTok is taking its first steps into launching live shopping in the United States, despite an unsuccessful launch in the UK this summer (and they want to have it done by Holiday Season). These live shopping platforms will combine TikTok live streams with ecommerce to allow viewers to buy products without leaving the app. So… how’s it going to work? What’s the catch for marketers? We explained everything in the full article.
WE WANT TO KNOW
Do you plan to use TikTok in your strategy for the Holiday Season?
Sure! I’m already using
Possibly, I’m still studying strategies specific for this time of the year
I don’t know yet
I don’t think so
WE WANT TO KNOW
According to recent data, 53.2% of people in the younger generations prefer to turn to social networks to research brands and 75% of Gen Z users in the U.S. are influenced by social ads in their purchasing decisions. So yeah, it can definitely be a good idea to think about that. The question is: will TikTok live shopping help increase your numbers? We explain everything you need to know in the full article.
Quote of the week
“Disclosure is a necessity for consumer confidence. These moments remind creators that with great power comes great responsibility.”
Ryan Detert,
Co-founder of the influencer Marketing company Influential, about Kim Kardashian's SEC Settlement
Co-founder of the influencer Marketing company Influential, about Kim Kardashian's SEC Settlement
Quote of the week
“Disclosure is a necessity for consumer confidence. These moments remind creators that with great power comes great responsibility.”
Ryan Detert,
Co-founder of the influencer Marketing company Influential, about Kim Kardashian's SEC Settlement
Co-founder of the influencer Marketing company Influential, about Kim Kardashian's SEC Settlement
All done!
So, did you have a good time here?
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