The Beat | September 30, 2022
Walmart enters the metaverse, SERPs biased, and more
You know that we always bring the latest trends in Marketing to The Beat, but with a critical eye from our experts on how to apply it to your strategies. In this issue, we'll talk about why Walmart is betting on the metaverse to reach young audiences, but more than that, what's behind it: consumers' growing need for interactivity and gamification. And there’s more: Google working in features to help on user's privacy, SERPs biased, Pinterest, and so much more. Let’s end September the best way we can: talking about Marketing!
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Today is the last day of September, and we've gathered everything it matters in the past days so you can prepare for the next month with everything you’ve got—from metaverse to Google, passing through Pinterest, and more. Enjoy it!
Vitor Peçanha, co-founder of Rock Content.
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Article
Walmart enters the metaverse wave looking to reach younger audiences
By Kamila Dantas
Partner Onboarding Analyst
Walmart is taking its first step into the metaverse with two experiences, Walmart Land and Walmart's Universe of Play, debuting on online gaming platform Roblox. This is a new way that the retail giant has found to reach its shoppers, connecting especially with its younger audience. Even if metaverse is still a abstract concept, this sure tell us one thing: consumers (specially the young ones) are seeking for more interaction, interactivity, gamification. We invite you to reflect on that—weather is on metaverse or any other strategy you want.
Article
Google adds new elements to its 'Consent Mode' in another step towards user privacy
Fernanda Donnini
Product Marketer
Have you ever seen an inexplicable overnight increase in traffic on your blog? Was it almost too good to be true? Well, your suspicions may be right, and this traffic is actually spam and fake visits. This is happening to a lot of sites after Google’s recent updates — and it happened to us on Rock Content’s blog as well. Before it harms your numbers and analysis, we invite you to read a special piece presenting our case: how we discovered this error and how to deal with it. It’s all in the full article:
Want a cookie or two?
Want a cookie
or two?
42%
of US consumers are unlikely to accept all cookies when asked for consent.
(Source: YouGov)
42%
of US consumers are unlikely to accept all cookies when asked for consent. (Source: YouGov)
And for us marketers, this has been a huge problem for a while now. That’s why Google added new features to its Consent Mode—and we explained all you need to know to make your life easier in the full article.
Article
Are the SERPs biased? How common stereotypes affect results (and Marketing efforts)
By Ashley Rodriguez
Content Strategist
Content Strategist
Try to search “president” on Google Image Search. Do you think the image of male or female presidents is more likely to appear? Now try to search for “hairdressers.” and ask the same question. With that in mind, we wonder: is Google and their SERP leading to more bias? In this article, we will see how this algorithm, when not used correctly, can reinforce our unconscious bias (and what our responsibility is, as marketers, SEO professionals, and content producers).
Article
5 successful brands on Pinterest to inspire your Marketing strategy
By Alina Neves
Global Customer Experience Analyst
Pinterest may even be considered by many professionals as the ugly duckling of social networks, but that is not what some companies think. With 433 million active users worldwide, it’s possible to reach millions in traffic, and increase your brand awareness through the platform if you use it wisely. In this article, we’ll list 5 brands that are doing an excellent job on Pinterest to inspire you to start or improve your Marketing strategy there.
Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
“Every time my mom brings up saving money for retirement, I have to chuckle. Not because I’d rather buy dog toys and crystals than put money in that boring thing called ‘savings,’ but because it’s been said that retirement is just a myth for us creative folks.” Ready to read this week’s column? Straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!
Column
Do writers and other creatives ever get to retire?
By Ryn G
Senior Copywriter at WriterAccess
“Every time my mom brings up saving money for retirement, I have to chuckle. Not because I’d rather buy dog toys and crystals than put money in that boring thing called ‘savings,’ but because it’s been said that retirement is just a myth for us creative folks.” Ready to read this week’s column? Straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!
Column
How (and why) to write your own obituary
By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
Quote of the week
“There should never be a marketing strategy that doesn’t link to the business strategy.”
Quote of the week
“There should never be a marketing strategy that doesn’t link to the business strategy.”
Pete Markey,
Boots’ CMO for Marketing Week.
Boots’ CMO for Marketing Week.
All done!
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