The Beat | September 16, 2022

Google wants better content and better Ads. Are you ready?

We've been talking a lot recently about quality content, and there's a reason for that: Google just keeps moving to improve the standards of what it shows to its users. This week, the search giant launched a Core Algorithm Update (which can impact results in SERPs) and also a big change to Google Ads, with the promise to penalize annoying ads. Ready for all of this? The Beat is here to help you!

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If Google makes moves that impact your strategies, we're here to help you prepare. This time, you'll need to think not only about the SERPs, but your ads as well. We also bring a very interesting case about the iPhone 14 and interactive content, and much more. Let’s do this!
Vitor Peçanha, co-founder of Rock Content.
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Article

Google’s September 2022 Core Algorithm Update: what changes and how it may affect you

By Kamila Dantas
Partner Onboarding Analyst

It has been barely a week since the Helpful Content update announcement, and we already have another big news related to changes at Google: the company announced a Core Algorithm Update that will change various parts of the platform's algorithm. Google does this kind of announcement when the updates made are so large that they might impact marketers, especially SEO professionals — so yeah, we can expect changes around the corner. We prepared a complete article talking about the details surrounding it so you can be prepared!
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WE WANT TO KNOW

According to searchers, only 20% of SEO professionals noticed ranking changes after Google’s Helpful Content update. Possibly Google is still working and releasing updates in a gradual way so that sites aren’t harshly penalized. That's why it's important to always be on the lookout for changes. Come read the full article to understand the last Core Algorithm one.

Article

Google Ads’ is also thinking of new better ads standards (and it’ll start to penalize annoying ads!)

By Guilherme Rezende
Growth Analyst 
There's nothing more annoying than scrolling through a website and just to be surprised by a pop-up so big that you can hardly figure out how to close it, right? What about autoplaying video ads with sound? Argh. Well, these are some practices that, although annoying, are common among marketers and advertisers. But not for long: Google will implement a new policy that enforces standards for its advertisers' landing pages. If the requirements are not met, your ads will be rejected. But chill: here’s a full article explaining the changes (and how to prepare for them).
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 Article 

Apple uses interactive content to leverage the new iPhone 14 launch campaign

By Erick Bernard
Digital Marketing Specialist

Apple… you love it or you hate it. But, you can’t deny that they are keeping up with the current Marketing trends. Last week, the California based company hosted a big event to announce its brand new iPhone 14 models and other products, along with an entire online interactive experience for each new device (kind of similar to this The Beat page!). As interactive content is a powerful tool to deliver amazing results by generating more engagement, let’s see how Apple is doing it.

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 Article 

Apple uses interactive content to leverage the new iPhone 14 launch campaign

By Erick Bernard
Digital Marketing Specialist

Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current Marketing trends. Last week, the California Based company hosted a big event to announce its brand new iPhone 14 models and other products, among with an entire online interactive experience for each new device (kind of similar to this The Beat page!). As interactive content is one powerful tool to deliver amazing results by generating more engagement, let’s see how Apple is doing it.

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Article

The benefits of building a diverse workforce (and how Rock Content is doing it)

By David Reis
Diversity, Equity and Inclusion Leader

Over the years, diversity and inclusion in the workplace has become less a case of simply factoring in gender or race and more about adding true value to businesses. Some companies may even (still) wonder if caring about it will actually have a significant, positive effect on the team. Well, the answer is: yes. We’ll go deeper into numbers, stories and data that show that having more diversity in companies is not only beneficial to the results, but dare we say crucial. Have an insightful reading!

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Column

Content Marketing examples that lose consumer trust (and the fixes)

By Ryn G
Senior Copywriter at WriterAccess
It may take years to gain trust from consumers, but brands can lose it in an instant. Whether it’s with one big mistake or a series of little ones, your brand can go from hero to zero in a fast and furious way. Gaining back trust is no picnic, either. In this week’s column, we rounded up six content marketing examples that illustrate how to lose consumer trust – and how to fix the faux pas before it’s too late. All straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!
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Tamsen Webster
Column

Content Marketing examples that lose consumer trust (and the fixes)

Tamsen Webster
By Ryn G
Senior Copywriter at WriterAccess

It may take years to gain trust from consumers, but brands can lose it in an instant. Whether it’s with one big mistake or a series of little ones, your brand can go from hero to zero in a fast and furious way. Gaining back trust is no picnic, either. In this week’s column, we rounded up six content marketing examples that illustrate how lose consumer trust – and how to fix the faux pas before it’s too late. All straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!

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Quote of the week

“When you put the idea at the centre of everything you do, amazing things can happen. It brings all sides together and puts everything else down” 

Pepsi CMO,
Todd Kaplan
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Quote of the week

“When you put the idea at the centre of everything you do, amazing things can happen. It brings all sides together and puts everything else down”

Pepsi CMO,
Todd Kaplan
< Back
< Back
< Back
< Back
< Back

All done!

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