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By Kamila Dantas
Partner Onboarding Analyst
WE WANT TO KNOW
According to searchers, only 20% of SEO professionals noticed ranking changes after Google’s Helpful Content update. Possibly Google is still working and releasing updates in a gradual way so that sites aren’t harshly penalized. That's why it's important to always be on the lookout for changes. Come read the full article to understand the last Core Algorithm one.
Apple… you love it or you hate it. But, you can’t deny that they are keeping up with the current Marketing trends. Last week, the California based company hosted a big event to announce its brand new iPhone 14 models and other products, along with an entire online interactive experience for each new device (kind of similar to this The Beat page!). As interactive content is a powerful tool to deliver amazing results by generating more engagement, let’s see how Apple is doing it.
Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current Marketing trends. Last week, the California Based company hosted a big event to announce its brand new iPhone 14 models and other products, among with an entire online interactive experience for each new device (kind of similar to this The Beat page!). As interactive content is one powerful tool to deliver amazing results by generating more engagement, let’s see how Apple is doing it.
Over the years, diversity and inclusion in the workplace has become less a case of simply factoring in gender or race and more about adding true value to businesses. Some companies may even (still) wonder if caring about it will actually have a significant, positive effect on the team. Well, the answer is: yes. We’ll go deeper into numbers, stories and data that show that having more diversity in companies is not only beneficial to the results, but dare we say crucial. Have an insightful reading!
It may take years to gain trust from consumers, but brands can lose it in an instant. Whether it’s with one big mistake or a series of little ones, your brand can go from hero to zero in a fast and furious way. Gaining back trust is no picnic, either. In this week’s column, we rounded up six content marketing examples that illustrate how lose consumer trust – and how to fix the faux pas before it’s too late. All straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!