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By Erick Bernard
Digital Marketing Specialist
BeReal, a new social network focused on “showing your real life” is getting a lot of attention lately — enough to bother Instagram and Snapchat. And guess what? These two platforms are now working on features to copy BeReal functions. We don’t know if BeReal can be the “new TikTok” someday, but we sure know this: if "real life" content is growing, we have to think about where we, marketers and brands, fit into this equation. If the problem is the excess of edited content, advertising, and algorithm... is there room for brands and Marketing at BeReal?
Amanda Jordan
Digital Strategy Director at RicketyRoo
HBO knows a thing or two about branding. House of the Dragon, a prequel series to Game of Thrones (one of the most popular television shows in history), debuted August 21st to an audience of 10 million people, the largest premiere in HBO’s history and one of the most watched episodes of cable television in the past decade. With that success, there are plenty of lessons for content marketers to take. Come read this week’s column, straight from WriterAccess, the content marketplace recently acquired by Rock Content. #Dracarys