The Beat | September 9, 2022
Privacy at risk: TikTok, Instagram and Facebook can capture user data even outside the app
You are idly browsing your TikTok feed when an ad for a t-shirt appears. You like it, click on the website, decide to buy the product leaving your payment info. What if we told you that even when you are (apparently) outside the app, TikTok can track your credit card numbers and every keystroke you type? And they’re not alone: Facebook and Instagram can also track user behavior outside the app. In this issue of The Beat, we're going to talk about data privacy and a lot of Marketing strategies — including Local SEO, BeReal, and cases straight from Mickey Mouse and House of the Dragon. Shall we, m'lords and m'ladies?
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This is what I call a complete newsletter. Let's talk about a big controversy involving data privacy on social platforms (yes, another one), the behavior of users who want "real life" on platforms like BeReal (and where Marketing fits into it) and even analyze cases from the giants: Disney and HBO — bringing their successful strategies to the reality of your business. Consume every bit of this The Beat carefully, it's amazing!
Vitor Peçanha, co-founder of Rock Content.
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Article
TikTok and Meta can track user’s data outside the apps without their permission
By Erick Bernard
Digital Marketing Specialist
Data privacy is an everyone-concern on the internet — and we know that social media giants don’t always do an exemplary job in this department. The latest controversy went beyond the social platforms (literally): TikTok can track every keystroke made by its users when clicking on links that lead to external pages and Facebook and Instagram can track user behavior on websites on iOS. Both without their knowledge, of course. We invite you to take a closer look at these cases (and, of course, learn from them). Follow us.
Read all content > Opens in a new window.Article
Disney subscription program? The strategy behind ‘Disney Prime’
By Germano Ferreira
Content Marketing Analyst
Content Marketing Analyst
The Mickey Mouse company is investing in an Amazon Prime-style membership program, according to The Wall Street Journal. The main purpose is, of course, to build customer loyalty and offer them a whole world of Disney products and services. But there’s a secondary benefit behind it: collecting a huge range of data and to be even more assertive in campaigns and offers. Come see why companies like Amazon and Disney offer promotions to their most loyal customers (and how to apply similar strategies to your own business).
Article
BeReal for brands: is there space for Marketing in the "real life" app?
By Alina Neves
Global Customer Experience Analyst
Global Customer Experience Analyst
BeReal, a new social network focused on “showing your real life” is getting a lot of attention lately — enough to bother Instagram and Snapchat. And guess what? These two platforms are now working on features to copy BeReal functions. We don’t know if BeReal can be the “new TikTok” someday, but we sure know this: if "real life" content is growing, we have to think about where we, marketers and brands, fit into this equation. If the problem is the excess of edited content, advertising, and algorithm... is there room for brands and Marketing at BeReal?
Podcast
How to reach wider audiences by using Local SEO
When users seek to find products, services, or businesses in a specific area, what if your brand could be the one appearing in the first position of the SERPs? Enter Local SEO. In this new episode, we’ll talk about this powerful strategy with the expert Amanda Jordan. Listen now!
Special Guest
Amanda Jordan
Digital Strategy Director at RicketyRoo
Amanda Jordan is the Director of Digital Strategy at RicketyRoo, an agency fully focused on Local SEO. She was elected as one of the best women in SEO to follow by Marie Haynes Consulting. Her more than 10 years of experience includes working with local businesses of all sizes — from enterprise-level multi-location businesses and franchises to small-to-medium sized businesses with one or two locations. When she's not focusing on SEO, she is playing video games with her son or listening to true crime podcasts.
Article
Now, four brand examples of diversity, inclusion and accessibility actions that lead to meaningful results
By Raphael Pires
Digital Marketing Analyst
Digital Marketing Analyst
Brands can play a huge role in transforming the world by educating the market, and sharing the right message. But how are brands positioning themselves in relation to diversity, inclusion, and accessibility? We did a benchmark to bring real-world examples of companies that are really getting these thoughts into their brands with responsibility and action. Check it out!
Column
What House of the Dragon teaches us about Content Marketing
By James Grieco
Content Marketer at WriterAccess
Content Marketer at WriterAccess
HBO knows a thing or two about branding. House of the Dragon, a prequel series to Game of Thrones (one of the most popular television shows in history), debuted August 21st to an audience of 10 million people, the largest premiere in HBO’s history and one of the most watched episodes of cable television in the past decade. With that success, there are plenty of lessons for content marketers to take. Come read this week’s column, straight from WriterAccess, the content marketplace recently acquired by Rock Content. #Dracarys
Column
What House of the Dragon teaches us about Content Marketing
By James Grieco
Content Marketer at WriterAccess
HBO knows a thing or two about branding. House of the Dragon, a prequel series to Game of Thrones (one of the most popular television shows in history), debuted August 21st to an audience of 10 million people, the largest premiere in HBO’s history and one of the most watched episodes of cable television in the past decade. With that success, there are plenty of lessons for content marketers to take. Come read this week’s column, straight from WriterAccess, the content marketplace recently acquired by Rock Content. #Dracarys
Quote of the week
“While paid advertising still has its purpose throughout Marketing, it cannot be the primary element of what you do. We can all skip ads. You need to find different, more authentic and organic ways to connect with your audience.”
Jim Mollica,
Bose’s CMO for Digiday
Bose’s CMO for Digiday
Quote of the week
“While paid advertising still has its purpose throughout Marketing, it cannot be the primary element of what you do. We can all skip ads. You need to find different, more authentic and organic ways to connect with your audience.”
Jim Mollica,
Bose’s CMO for Digiday
Bose’s CMO for Digiday
All done!
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