The Beat | August 19, 2022

Content Marketing World is back in a hybrid new experience

Did you miss the face-to-face Marketing events? Connections, experiences, networking... We have great news: one of the biggest Marketing events in the world is back in Cleveland! And, if you prefer online events, you are also going to love it. We bring you details about the 2022 edition of Content Marketing World in an exclusive interview, plus some more important information for marketers: did you know that Gen Z doesn't buy in physical stores? Do you also want some inspiration to begin your Telegram strategy, achieving at least 5x more engagement than Facebook and Instagram? Let’s start your day with The Beat!

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Few things are as engaging as the energy of an in-person Marketing event. We cannot wait to be at Content Marketing World. In this The Beat edition, we'll also talk about shopping experiences, online community, brand purpose and much more. Ah, we are also proud to announce some great news regarding Rock Content. Let’s do this!
Vitor Peçanha, co-founder of Rock Content.
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 Article 

Content Marketing World is back talking about ROI, experiences, and purpose. Read the exclusive interview!

By Raphael Pires
Content Marketing Analyst

For all marketers out there feeling the need for networking, look no further. Content Marketing World 2022, one of the biggest Marketing events in the world, is back in a full in-person and online experience in Cleveland (OH) with more than 2,000 attendees, 120 hours of content, 100 workshops, and industry forums presented by the leading marketers from companies like Google, Salesforce, Twilio, Lever.co, among many others. We interviewed the General Manager of the event to bring you news of what you can expect at CMWorld 2022. Pack your bags!
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Article

Gen Z doesn’t shop in physical stores, according to new data

By Ashley Rodriguez 
Content Strategist 
After brick-and-mortar stores reopened, many people were happy to physically shop again. But not Gen Z: for them, it’s all about digital, according to new data. Having a good online experience is one of the main priorities for this generation (after price). They hardly buy in physical stores and, when it comes to digital, they often use more than one channel to search for products. Is this the end of physical stores? Let’s discuss it!
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Article

3 examples of brands on Telegram with engaged communities to inspire you

By Kamila Dantas
Partner Onboarding Analyst 

Recently, Telegram reached more than 700 million monthly active users, becoming one of the top 5 most downloaded apps worldwide, and an excellent channel for building an engaged community. It’s no wonder that some brands are building a huge (and engaged) audience there. We've selected three examples to inspire you and boost your results.

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Talking About Engagement

Take a look at these numbers of engagement by platform:
18%
Tech
15%
Media
13%
Finance
9%
Sercices
6%
Retail
When was the last time you listened to a podcast? If you are in the U.S. and answered within a week, you belong to the 24% of the population (68 million) who listen to podcasts on a weekly basis. That’s why companies are placing more and more ads in this format.
The top 5 categories accounted for 57% of total podcast spend for the year:
Source: MediaRadar

3%

Instagram

4%

Facebook

20%

Telegram

Source: Ayrshire

Generating a sense of community in your audience is a powerful strategy for brands. Telegram is not only an excellent channel for this but also stands out in terms of engagement compared to other social networks. If you want to be inspired by successful strategies in the app, we highly recommend you to check the exemples we've brought in the full article.

Talking About Engagement

Take a look at these numbers of engagement by platform:

3%

Instagram

4%

Facebook

20%

Telegram

Source: Ayrshire

Generating a sense of community in your audience is a powerful strategy for brands. Telegram is not only an excellent channel for this but also stands out in terms of engagement compared to other social networks. If you want to be inspired by successful strategies in the app, we highly recommend you to check the exemples we've brought in the full article.
Article

Rock Content named on the 2022 Inc. 5000 list

By Vitor Peçanha
Rock Content co-founder 
This week, Rock Content celebrates a significant milestone: we have been awarded a spot on the Inc. 5000 2022, a time-tested award recognizing some of the world’s fastest-growing organizations. Past Inc. 5000 alumni include companies like Intuit, Zappos, Microsoft, Timberland, Pandora, Oracle, and many others. Our co-founder Vitor Peçanha shared a few words about this nomination and how proud we are to follow in the steps of these brand rockstars!
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Article

Brands sell diversity, but don’t practice it

By Giuseppe Caltabiano
Senior Marketing Manager 
Never before have we talked so much about brand purpose, nor looked at diversity and inclusion as we do now. But... what are we doing besides talking? Including these topics in your Marketing tactics is an excellent strategy, but this can backfire if it’s not aligned thoughout the core of your company. In this article, we invite you to think about the real brand purpose, and why companies need to become the change they are tweeting about.
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Quote of the week

“While building, engaging, and retaining your own audience is the best strategy, it’s important to remember that content is at the core of great experiences”

Stephanie Stahl,
General Manager at CMI in exclusive interview for Rock Content
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Quote of the week

“While building, engaging, and retaining your own audience is the best strategy, it’s important to remember that content is at the core of great experiences”

Stephanie Stahl,
General Manager at CMI in exclusive interview for Rock Content
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