Let's talk about data. Google has postponed the Chrome update that would end cookies until 2024 to the delight of marketers who still rely on third-party data and have been worried about having to change a large part of their strategies. Meanwhile, Amazon just won’t stop launching products that capture massive amounts of data from its customers (with nebulous consent, at the very least). The last one is a vacuum cleaner that maps your home, collecting data so the tech giant can sell you more ads. Creepy, huh? We'll delve into that in this issue of The Beat. Grab your coffee and let’s do this!
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Here’s a curiosity about this case: this isn't the first Amazon product to capture and utilize user data inside their homes: Amazon's Ring has provided doorbell images to police without the owners' consent 11 times so far this year.
So, again, we’re left wondering: how far companies can go in terms of collecting data. We discuss that in the full article.
Amanda Jordan
Digital Strategy Director at RicketyRoo
Amanda Jordan
Digital Strategy Director at RicketyRoo
Amanda Jordan
Digital Strategy Director at RicketyRoo
Amanda Jordan
Digital Strategy Director at RicketyRoo
Brianna Dunbar
Podcaster and Entrepreneur
Brianna Dunbar
Podcaster and Entrepreneur