The Beat | July 29, 2022
Beyoncé doesn’t surf on TikTok’s wave
We are closely following this week's events regarding Instagram and TikTok, but today we want to bring the topic from a more strategic POV: sure, short-videos work. Surfing on trends helps. TikTok is huge. And so are solid, consistent, evergreen strategies. How to balance both? Most marketers don't know (as you'll see in the surveys in this issue). To give you a hand, we’ve analyzed the Marketing strategy of none other than… Beyoncé — and how doing things differently from others can sometimes bring better results. It's Friday, and you're on The Beat!
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I need to start by giving you a spoiler: this edition of The Beat is fully focused on strategies for marketers and business owners. We’ll analyze social media content (specifically on TikTok), Email Marketing, marketplaces, and even tips on remote work. It’s amazing. Get ready to start your morning with The Beat!
Vitor Peçanha, co-founder of Rock Content.
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Article
TikTok vs Originality? Beyonce's new album Marketing strategy is not about short-videos
By Pedro Lopes
Digital Marketing Specialist
We know that TikTok is a particularly powerful Marketing tool for the music industry. We've seen local artists go viral with just one short-video shared at scale. Protests from artists who felt pressured for their music to be more TikTok-stylish. But Beyoncé doesn't seem too keen on riding this wave: her new album, Renaissance, has a far more evergreen than viral-thought strategy — something we, as marketers, can surely learn from. Join us to analyze what "Queen B" has to teach about solid Marketing.
Article
TikTok viral vs Originality? Beyonce's new album Marketing strategy is definitely not about short-video dances
By Pedro Lopes
Digital Marketing Specialist
We know that TikTok is a particularly powerful Marketing tool for the music industry. We've seen local artists go viral with just one short-video shared at scale. Songs released years ago returned to the top because they became trending. There was even protest from some artists who felt pressured for their music to be more TikTok-stylish. But Beyoncé doesn't seem too keen on riding this wave: her new album, Renaissance, has a far more evergreen than viral-thought strategy — something we, as marketers, can surely learn from. Join us to analyze what "Queen B" has to teach about solid Marketing.
Article
And here’s 7 brands nailing Marketing strategies on TikTok to inspire you
By Kamila Dantas
Partner Onboarding Analyst
If Queen B teaches you valuable lessons about evergreen strategies, the brands in this article can certainly teach you a thing or two about how to get the most out of the short-video platform. And take it from us: this is not an easy task for many professionals. Even so 85% of marketers think that the most effective social content format is short-video… they struggle when creating engaging content (and only 9% consider TikTok as their most engaged social platform). Need a hand with your video strategies? This article will definitely help you with that.
18%
Tech
15%
Media
13%
Finance
9%
Sercices
6%
Retail
When was the last time you listened to a podcast? If you are in the U.S. and answered within a week, you belong to the 24% of the population (68 million) who listen to podcasts on a weekly basis. That’s why companies are placing more and more ads in this format.
The top 5 categories accounted for 57% of total podcast spend for the year:
Source: MediaRadar
Article
Fake online reviews lead shoppers to overpay (and bothering marketplaces like Amazon and smaller companies)
By Pedro Miranda
Partner Success Team Leader
An emerging villain is getting in the way of e-commerces and marketplaces: fake reviews. A study presented at the NBER Summer Institute revealed that these reviews cost shoppers 12 cents for every dollar they spend and increase the likelihood of them buying inferior products. The problem was enough to annoy Amazon: recently, the global marketplace has cracked down on Facebook groups where people are paid money to write fake reviews. But what about the smaller sellers? Is it possible to protect your e-commerce from this problem?
Article
Email Marketing is the #1 channel to drive business results, according to marketers
By Erick Bernard
Digital Marketing Analyst
E-mail Marketing is the top #1 effective channel for marketers, according to The State of Inbound Marketing 2022 Report. 95% of marketers ranked email in their top three channels for effectiveness. But these same professionals also feel insecure about the lack of skills in copywriting and Email Marketing, in addition to concerns about privacy changes. Do you want to know the right way to take advantage of Email Marketing’s effectiveness? Follow us in this article.
What data says
95%
of marketers agree that Email Marketing was the #1 channel to drive business results
39%
said that e-mail and writing are the departments’ weakest skills
74%
of Marketing leaders are concerned with privacy changes
Yet, marketers are concerned about privacy changes and the lack of E-mail Marketing skills. But we have some tips to help you avoid possible problems and make the most of your E-mail Marketing campaigns. It’s all in the full article
What data says
95%
of marketers agree that Email Marketing was the #1 channel to drive business results
39%
of marketers said that Email Marketing and writing are the departments’ weakest skills
74%
of marketing leaders are concerned with impending privacy changes
Yet, marketers are concerned about privacy changes and the lack of E-mail Marketing skills. But we have some tips to help you avoid possible problems and make the most of your E-mail Marketing campaigns. It’s all in the full article
Article
6 tips to have success working in global and remote companies
By Logan Hillen
BDR
Remote work can be a great opportunity for cross-cultural learning, since you get along with co-workers from very different locations. We have already told you here at The Beat that Rock Content is a global remote-first company, with 400+ Rockers distributed across 20 different countries. That’s why, in this article, we invited one of our rockers who is traveling the world without leaving his desk, and dive into the experiences of other companies to see how they have adapted to this reality.
Quote of the week
“It’s a lot easier to hire a diverse team when you aren’t limited to a specific geography”
David Smith,
CEO of Cotopaxi in interview for CNN
Quote of the week
“It’s a lot easier to hire a diverse team when you aren’t limited to a specific geography”
David Smith,
CEO of Cotopaxi in interview for CNN
All done!
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