The Beat | July 8, 2022

InstaTok more than ever: Instagram is testing making every video you post a Reel

If you want your brand to continue on Instagram, you can't escape Reels anymore. Literally. The platform is testing turning any video you post into a Reel. Also in this issue, we'll talk about consumer behavior in times of financial uncertainty, market opportunities, brands on Discord, and more. Ready to start your Friday with The Beat?

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A brand needs to know how to listen to its consumer very well, especially in times that demand even more strategic steps. Is Instagram listening to its users as it tries to rein in the competition? Is your brand aligned with your consumer's desire to buy, even in a difficult scenario? Let’s see what The Beat brought this week to help you with that. Enjoy.
Vitor Peçanha, co-founder of Rock Content.
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Article

Instagram’s taking (another) step in the direction of turning into a TikTok clone by making every video a Reel

By Diana Salazar
Content Marketing Analyst

The race to become TikTok's identical twin continues to accelerate towards the Meta company (a.k.a. Facebook). It has barely been a month since the launching of a beta version of Instagram's new layout with full-screen vertical home feeds. Now, Instagram is testing making any video you post on the platform a Reel. Before the change is official, we've listed what you can expect and how to prepare so your brand isn't adversely affected. Join us in the full article.
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Article

What are people searching for in relation to global financial instability? I brought some insights from Google itself

By Guilherme Rezende 
Marketing Analyst
Inflation, economic crisis, post-pandemic uncertainty—all that is making people (and brand owners!) worried. To better understand consumer behavior in this scenario, we analyzed data that Google Market Insight gathered about what people are searching for right now. And hey, here’s a good spoiler: even though people are worried, they are also still intending to buy.
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Article

The market is hot for Marketing professionals right now

By Sofia Cabral 
Supervisor of Education & Training
If the global unstable scenario didn’t stop the customers' intention to buy, it also didn’t let the market for Marketing professionals cool down. In fact, quite the opposite: research shows that companies are short of skilled labor for the sector. Any Marketing professionals looking to give their career a boost? 
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WHAT DATA SHOWS

75%

is the shortage of skilled labor worldwide in the last year

47%

is the increase in demand for technical skills within advertising over the past five years

117%

is the outstanding growth in the number of remote job listings for Marketing roles

WHAT DATA SHOWS

75%

is the shortage of skilled labor worldwide in the last year

47%

is the increase in demand for technical skills within advertising over the past five years

117%

is the outstanding growth in the number of remote job listings for Marketing roles

We list which areas are most in demand in the market (and which have fewer qualified professionals). It's all in the full article.
Article

Brands on Discord: Samsung, Gucci and others generating amazing results using the platform features

By Alessandro Alessio 
Social Media Analyst
If you’re a gamer, you probably know what Discord is. If you’re not, here’s a short explanation: it’s basically a platform where you can create your own private server, with text rooms, audio channels, and a role system that you can customize for each member of your community. It’s already widely used among the gamer audience, but now big brands have seen an interesting opportunity in the platform: test and build their metaverse Marketing strategy. We brought examples to inspire you.
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Quote of the week

"Marketers are just finding out how much video content drives brand engagement, so they’re stepping up their game."

Taylor Corrado,
Wistia’s Director of Brand for the State of Marketing Report 2022
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Quote of the week

"Let’s not guess what people will like, let’s get it out there and get some data to start fuelling our decisions."

Taylor Corrado,
Wistia’s Director of Brand for the State of Marketing Report 2022
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