The Beat | June 24, 2022
 

Welcome to The Beat, the best Marketing and sales content in your inbox. Every week

We bet you've seen plenty of newsletters. But not an interactive one like this! It is a pleasure for us at WriterAccess and Rock Content to introduce The Beat, our official newsletter. In this issue, we bring to you an amazing interview with Byron White, WriterAccess founder - and a lot more to help you with your Marketing and sales strategy. Sit back comfortably, enjoy this issue and, from now on, you can subscribe to receive it weekly in your inbox.

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It’s Friday, my friends, and the weekend is right around the corner! As we recently announced, WriterAccess was acquired by Rock Content, and from now on we are on a shared path. That's why it gives me so much pleasure to share one of the highest quality contents around: The Beat, this incredible interactive newsletter with the curation of the best trends in Marketing, is received weekly by more than 40,000 marketers.

 

I hope you enjoy it and don’t forget to subscribe.

Vitor Peçanha, co-founder of Rock Content.
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Interview

‘You need to create stories that connect with your readers’, says Byron White, WriterAccess founder

Working in a digital world with new content popping up every minute, you must keep your communications up to date with your audience. No one wants to fall behind, right? In this exclusive interview, Byron White, founder of WriterAccess, shared his 10 secrets for scalable content creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators.

Read the full Q&A > Opens in a new window.

Special Guest

Tamsen Webster

Byron White

WriterAccess founder

Byron White

WriterAccess founder

Byron White is best described as a serial entrepreneur and one of the original content Marketing revolutionaries. Founder of WriterAccess and Content Marketing Conference, he is author of the book Content Strategy Masterclass, which is the definitive guide to the latest methodology and technology to achieve Content Marketing success. When Byron isn’t working, rare indeed, you can find him spending time with his family, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing early in the morning!
Interview

‘You need to create stories that connect with your readers’, says Byron White, WriterAccess founder

Tamsen Webster

Byron White

WriterAccess founder

Byron White
WriterAccess founder

Byron White is best described as a serial entrepreneur and one of the original content Marketing revolutionaries. Founder of WriterAccess and Content Marketing Conference, he is author of the book Content Strategy Masterclass, which is the definitive guide to the latest methodology and technology to achieve Content Marketing success. When Byron isn’t working, rare indeed, you can find him spending time with his family, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing early in the morning!

Working in a digital world with new content popping up every minute, you must keep your communications up to date with your audience. No one wants to fall behind, right? In this exclusive interview, Byron White, founder of WriterAccess, shared his 10 secrets for scalable content creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators.

Read the full Q&A > Opens in a new window.
Article

Mobile traffic growth at risk; what to do about it?

 

By Valentina Giraldo
SEO Leader

 
When the pandemic started, people stayed at home and started spending less time on mobile devices, and more time on their computers to search online —- and that caused a drop in mobile organic searches, naturally. What no one was expecting is that, even when people started to go outside again, the mobile traffic would still be dropping and affecting SEO strategies and organic growth. But that’s what’s happening, according to Semrush’s latest report. We explained what is happening with mobile traffic and how to avoid it impacting your growth.
Read All Content >Opens in a new window.
Article

Spotify's investment in audiobooks and its impact on Marketing strategies

By Cecília Cury
Product Marketing Analyst 
 

Spotify recently announced they are investing in audiobooks as a new content format for the platform — and that they would become a new pillar of the business (data shows that the audiobook market is expected to grow 26.4% from 2022 to 2030). With all that growth potential, what are the opportunities and challenges for advertising in such a specific consumer format?

Read All Content >Opens in a new window.

Generation Z and Millennials love audio content

54%

of audiobook listeners are under the age of 45

 

73%

 of Gen Z said they like retro products or content

80%

of American Zs said audio allows them to explore different sides of their personalities

Generation Z and Millennials love audio content

54%

of audiobook listeners are under the age of 45

73%

of Gen Z said they like retro products or content

80%

of American Zs said audio allows them to explore different sides of their personalities

Source: Spotify Culture Next 2022
Article

The top 6 SEO challenges brands are facing in 2022, according to HubSpot Data

By Ivan de Souza
Blog Editor
Google's algorithm is changing very often, so every marketer that works with SEO must pay attention to those updates in order to change their digital strategies or create new ones. HubSpot recently listed the top 6 challenges that brands are facing in 2022 (with a lot of data to prove it). Of course we dug into that to help you avoid them. Are you ready?
Read All Content >Opens in a new window.
WE WANT TO KNOW
Of the challenges below, what are the most critical for you today?
Algorithm changes
Missing the mark on mobile
Using video in search results

WE WANT TO KNOW

Yeah, you are not alone. This is just one of the six challenges mentioned by marketers and SEO specialists in HubSpot study. But don’t worry, we help you on how to deal with that to keep growting organically no matter what. It’s all in the full article.

Article

Telegram Premium is now available for subscription — but is it worthwhile as a Marketing strategy?

 
By Alina Neves
Global Customer Experience Analyst
Telegram has recently launched its Premium format with a new subscription service that offers exclusive experiences for the users. The paid service will offer additional features and first-hand new feature releases, and it costs anywhere between $5 - $6. As a business case, that shows us the power and importance of having a strong brand community. But what about your brand — is Telegram Premium  worth investing in as a Marketing strategy? The answer is in the full article!
Read All Content >Opens in a new window.
Quote of the week

“Your content, for it to be great, needs to ‘snap, crackle and pop’. Your content snaps when your headlines leap off the page. Content crackles when it connects with you. Content pops when it actually converts.”

Byron White,
Founder of WriterAccess, in exclusive interview for Rock Content

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back
Quote of the week

“Your content, for it to be great, needs to ‘snap, crackle and pop’. Your content snaps when your headlines leap off the page. Content crackles when it connects with you. Content pops when it actually converts.”

Byron White,
Founder of WriterAccess, in exclusive interview for Rock Content

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back

All done!

So, did you have a good time here?

Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!

✉ Get notified when we publish the next The Beat 

Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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