Google’s Core Update has recently finished its rollout, changing the organic results of some SEO professionals. Some sites, like Amazon, have seen their traffic grow. Others... the organic results went downhill. Google also said it changed how it evaluates content. That's why we look to search to understand what users consider good content (and we have an answer!). Ready for The Beat?
This is the official Rock Content newsletter. Subscribe to receive it every Friday in your email.
WE WANT TO KNOW
Some sites (such as Amazon, Ebay and Walmart) have reported a significant increase in their organic results after the update. Other sites, such as Dictionary and Spotify, had their visits from Google affected. We want to help you to be on the right side of this coin — come with us in the full article.
of people were convinced to buy based on the brands’ video
say it tells
a good story
say it’s personal and relevant
of people will happily watch a business video if it’s under a minute
of marketers have landed a customer via social media video
of marketers say video content gets the best return on investment on social media