The Beat | May 27, 2022
The Age of Games and Interactivity: TikTok is betting on games within the app
Here’s something that you might not know: almost 80% of marketers say combining interactive content with other content types improves retention, according to the Content Marketing Institute. It seems like TikTok took the hint, as the social platform has started testing its first steps towards the gaming universe. Indeed, retaining your audience is more important than ever—especially now that Google Ads has released a tool that allows users to choose which brand they want to be impacted by with ads. Glad The Beat arrived to help you! Better get ready!
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Another issue of The Beat has arrived in your inbox. Today, we're going to talk a lot about why companies like TikTok and Netflix are betting on games as a strategy to increase revenue and retain users (and the insights this brings to your brand), as well as an important Google Ads update, and an exclusive interview we did with a great Content Marketing expert and much more. Enjoy!
Vitor Peçanha, co-founder of Rock Content.
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Article
TikTok is testing bringing games into the app in order to increase ad revenue and engagement on the platform
By Alessandro Alessio
Social Media Analyst
TikTok is making its way into the gaming market by starting to test in-app games. According to the social platform, having games available within the app is intended to enhance ad revenue, while boosting user engagement. And they’re not alone: not long ago, Netflix also announced its entry into the world of games to retain users. Are we facing the Age of Games and interactivity as a Marketing strategy? Discover everything in the full article.
Article
Google Ads’ new tool will let users choose which kind of ads (and brands) they want to see
By Guilherme Rezente
Marketing Analyst
Marketing Analyst
Google will launch a new tool to help users customize their ad experience. With this new feature, users will be able to choose what kind of topic (or brands!) they want to see more... or less of. With control increasingly in the hands of users, how can you ensure that your audience will want and choose to see your brand's ads? We explain how Google’s new tool will work (and how to prepare for it) in the full article.
Podcast
How Content is Leading the Marketing Rebellion
In this podcast episode, we discuss some fundamental topics for any marketers: the power of social media channels, how brands can combine technology and humanization, influencers as a Marketing strategy, the importance of creating content experiences, and much more!
Special Guest
Mark Schaefer
Co-host of The Marketing Companion podcast
Mark W. Schaefer is a globally recognized blogger, speaker, educator, consultant, and author. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. His latest book, Marketing Rebellion: The Most Human Company Wins, is a spell-binding look at the unexpected future of Marketing, a future that most companies have failed to recognize.
Article
Working from home: the remedy for nature?
By Logan Hillen
Business Development Representant
Business Development Representant
What led most companies to adopt the home office was certainly not a pleasant reason. In many ways, we are still picking up the pieces that the pandemic has left us with. But as we've talked about before, remote work has turned out to be a positive thing for most employees, according to surveys. But let's go further: publications (like Havard Business Review) also show that the home office is also being extremely beneficial for the environment. We explained the phenomenon in the full article.
Quote of the week
“Your content, for it to be great, needs to ‘snap, crackle and pop’. Your content snaps when your headlines leap off the page. Content crackles when it connects with you. Content pops when it actually converts.”
Byron White,
Founder of WriterAccess, in exclusive interview for Rock Content
Quote of the week
“Your content, for it to be great, needs to ‘snap, crackle and pop’. Your content snaps when your headlines leap off the page. Content crackles when it connects with you. Content pops when it actually converts.”
Byron White,
Founder of WriterAccess, in exclusive interview for Rock Content
All done!
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✉ Get notified when we publish the next The Beat
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