The Beat #19 - Rock Content

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LinkedIn algorithm changes

LinkedIn’s ‘Funny’ Reaction

Google on self-plagiarism

Case Study: Hootsuite + Rock Content

Quote of the week

The Beat | May 20, 2022

LinkedIn updates might change the way we see, react and consume content on the platform

If there's one thing that the recent changes in social networks are showing us, it's: 1) users are increasingly in control of what they want to see; and 2) entertainment and information are tied together when it comes to content. This is exactly what LinkedIn is targeting in its recent updates, which could really change the way you create content for the platform. Still, in this issue: will Google penalize you for "self-plagiarizing" your own blog post? How did Rock Content help Hootsuite boost their annual report results using interactivity? Grab your coffee, it's Friday and you're at The Beat!

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One thing we always stand for here at Rock Content is that the high quality of your content is something that should never change. But the way of distributing these contents... this one is constantly changing. Let's take a look at what LinkedIn is up to in this regard, how Google views similar content from the same blog, and how the shift from content to interactivity has brought extraordinary results to Hootsuite. Let’s go!

Vitor Peçanha, co-founder of Rock Content.

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Article

LinkedIn algorithm changes will prioritize quality content across brands and profiles

By Diana Salazar
Content Marketing Analyst

After six quarters of record levels of engagement growth, LinkedIn is on track to enhance user experience by updating its feed algorithm. Among the main changes, users will have better control over what they want to see in their feeds. So, what’s new about this optimization and how does one take advantage of that as a company? Let’s dig into that.

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Article

Talking about LinkedIn, it seems like the professional social platform is looking to expand on its current reactions set with a new ‘Funny’ laughing emoji 😂

By Kamila Dantas
Partner Onboarding Analyst

While this might seem a little odd for a professional platform like LinkedIn, the ‘laughing’ reaction has actually been one of the most requested updates. Now, the question is: how might all of these updates affect the content consumed on LinkedIn? Are we going to see more light and funny posts among the serious professional ones? Everything you need to know is in this full article.

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This is how the funny reaction might look like, according to the app researcher Nima Owj. LinkedIn’s Chief Product Officer has already made a statement about that: “We hear you loud & clear and we agree. Humor is indeed a serious business ;)”

Article

Will Google punish you for copying (or “plagiarizing”) your own content?

By Antonio Tinoco
Blog Editor

We’re all familiar with the famous quote “good artists copy, great artists steal”. In the Content Marketing world, for some professionals, that means reusing parts of their own content to create new pieces that are very similar to each other. But how does Google interpret these "variants" of the same post within the multiverse of your blog? Google’s Search Advocate John Mueller spoke about that—check it out!

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WE WANT TO KNOW

Do you copy and paste your own content on your blog?

Yes, frequently

No, I never do that

Just sometimes

Submit my answer

WE WANT TO KNOW

Well, if done correctly, this strategy can save you a lot of time, right? Whether it works for you or not, it’s important to know how Google sees it—and how to do it correctly. Check the full article to get some answers.

WE WANT TO KNOW

Do you copy and paste your own content on your blog?

Yes, frequently

Just sometimes

No, I never do that

Submit my answer

WE WANT TO KNOW

Well, if done correctly, this strategy can save you a lot of time, right? Whether it works for you or not, it’s important to know how Google sees it—and how to do it correctly. Check out the full article to get some answers.

Article

Content that fuels B2B demand generation. How Hootsuite transformed its largest annual campaign

By Giu Caltabiano
Senior Director of Marketing

This week, Rock Content and Hootsuite joined forces to discuss demand generation best practices at Content Marketing Institute’s Demand Generation Summit 2022. The companies explained how the interactive revamped edition of Social Trends 2022 brought more results without using the classic lead gen tactic of gating all the content. Check it out!

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