Google’s new tool shows that brands and content have the power to foster a more inclusive environment

Companies have a huge potential role to play in building a more inclusive society (and we can prove that this not only helps the world to be a better place but also it brings positive outcomes for the brands). In this issue of The Beat, we invite you to think about it. From Google’s new inclusive language function, to how Rock Content impacts 20,000 people with social actions (and what results we got from that). Also: what’s the deal with NFTs on Instagram? Did you know that more than half the links to sites online are dead?? It’s Friday, and it’s The Beat’s time!

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We talk a lot here about the best trends and strategies to help you achieve better results with your brand. But have you ever wondered if you might be able to do that, while also helping to design a world with more opportunities, equity and optimism? At Rock Content, we believe this is making marketing better. I truly hope that this The Beat gets you inspired. Scroll down!

Vitor Peçanha, co-founder of Rock Content.

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Article

Google’s new language tool raises questions about the importance of communicating inclusively

By Gabriela Crego
Social Impact Manager

How about using “folks” instead of “guys” when talking to friends with different genders? Google announced a new inclusive language function that is intended to flash a warning if writers use words that may not be inclusive to all readers. We explained how this new feature will work and, more importantly, why this is an important matter for brands—as well as how you can bring that into your business with real, responsible and impactful actions. Get inspired!

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61%

of users find inclusiveness and diversity in advertising important

76%

of job seekers view a diverse workforce as an important factor

Source: Adobe and Glassdoor surveys

Market data is demonstrating that this is not an optional practice for businesses anymore. Check the full article to understand what the first steps are towards more inclusive language in your company (and how Google is planning to help with that).

Article

Instagram jumped on the bandwagon and will start using NFTs (rumored that Facebook will also use them soon)

By Alessandro Alessio
Social Media Analyst

It seems like NFTs (the famous non-fungible token) have arrived on Instagram. Creators and collectors will soon be able to display their tokens on their feed, stories and messages, and Mark Zuckerberg already confirmed that a “similar functionality” will also be coming soon to Facebook. So… what’s behind this? What are the possible opportunities for brands? We explained in the full article.

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WE WANT TO HEAR FROM YOU

You already know that NFT is the word of 2022. But we want your honest opinion: do you think the new tech is a solid ascension or just a passing fad?

It’s totally here to stay and it’ll grow even more in the future!

I believe it's a solid strategy (but I still don't know how to use it in my business).

People will soon forget about it. NFTs may continue to exist in the future, but not with the same impact as today.

Totally a passing fad. We won't even be talking about NFTs in the future.

Submit my answer

WE WANT TO HEAR FROM YOU

Nice, thanks for the honest answer! In any case, NFTs are still the buzzword of 2022, and it’s taking over business and social media. It’s really worth reading the full article to understand how this may affect your strategies in the future.

Article

If more than 66.5% of links to sites are dead (and counting!), how are we supposed to protect our link building strategies?

By Ivan de Souza
Blog Editor

Do you remember all the links you inserted in your blog posts about two or more years ago? How can you be sure they are still there? A study from Ahrefs showed that at least 66.5% of links to sites have rotted in the last 9 years—and you probably know that dead links are bad for a SEO strategy. We delved into these data in the article and explained how to avoid having dead links on your domain in order to make it stronger.

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Article

Making Marketing Better: Rock Content’s social impact actions brought education to 20,000 people globally in 2021

By Lakeshia Highsmith
People and Culture Leader

As we said before, it’s indisputable that brands and companies around the world also play a role in social impacts — both positive and negative. We began this issue talking about inclusive language, but we also want you to know that this is just one step that you (as a marketer or brand owner) can take. That’s why we want to share how we, at Rock Content, impacted more than 20,000 people with social impact actions (what we did, the results that it brought, lessons learned and how you can get inspired for your own strategies). Follow with us in the full article!

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