The Beat | April 29, 2022
What can we expect from future Twitter in the hands of Elon Musk?
It was impossible to open news sites this week and not read about Elon Musk's takeover of Twitter, right? Well, it’s justified. After all, the future of the blue-bird channel can change drastically from now on (and affect brands within it). Meanwhile, Instagram continues to try to fight its competitors—now by valuing original content (is this to value its creators or to beg them to stop posting reels made on TikTok? 🙈). It's Friday, so make yourself comfortable, grab your coffee and come read The Beat!
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If your business is on social media (and I bet it is, of course), this week's news may have you intrigued. What will happen to Twitter with the acquisition by Elon Musk? What did Instagram mean when they say "prioritize original content"? Are all brands eyeing NFTs except you? Calm down, The Beat has arrived, and we’ve brought amazing content to explain everything to you.
Vitor Peçanha, co-founder of Rock Content.
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Article
So… Elon Musk has acquired Twitter, after all. Is this good or bad news for us, marketers and brands?
By Ashley Rodríguez
Content Strategist
In case you haven’t been on Earth this week, let us share the big news: Twitter has accepted Elon Musk’s offer to purchase the company for $44 billion. Now what? The co-founder of Twitter said Musk is “the singular solution he trusts”. But employees are worried, people are disappearing from the blue-bird social media, and brands are losing followers. So, what might really change on Twitter with Musk owning it? How might that affect your brand on the channel? We explained everything in this article.
WE WANT TO HEAR FROM YOU
What kind of effect do you think the acquisition will have on Twitter (and its users and brands)?
Negative
Positive
It won’t change anything
I don’t have an opinion
WE WANT TO HEAR FROM YOU
Opinion registrated. To understand more about the subject, we strongly recommend you to read the full article that we prepared about the possible impacts this acquisition might have on Twitter and its users.
Article
So… Elon Musk has acquired Twitter, after all. Is this good or bad news for us, marketers and brands?
By Ashley Rodríguez
Content Strategist
In case you haven’t been on Earth this week, let us share the big news: Twitter has accepted Elon Musk’s offer to purchase the company for $44 billion. Now what? The co-founder of Twitter said Musk is “the singular solution he trusts”. But employees are worried, people are disappearing from the blue-bird social media, and brands are losing followers. So, what might really change on Twitter with Musk owning it? How might that affect your brand on the channel? We explained everything in this article.
WE WANT TO HEAR FROM YOU
What kind of effect do you think the acquisition will have on Twitter (and its users and brands)?
Negative
It won’t change anything
Positive
I don’t have an opinion
WE WANT TO HEAR FROM YOU
Opinion registered. To understand more about the subject, we strongly recommend you read the full article that we prepared about the possible impacts this acquisition might have on Twitter and its users.
Article
Instagram changes its ranking algorithm to benefit original content
By Alessandro Alessio
Social Media Analyst
As a strategy to keep people on the platform and value Creators, Instagram announced that they will update their ranking algorithm to benefit original content. While what this actually means in practical terms is still a mystery, we explained what we, as marketers and content creators, can expect from that update (and how to prepare ourselves for that). After all, we may say that it is a small step for Instagram but a huge step for the market.
According to the Head of Instagram, Adam Mosseri: “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. [As such] we’re going to do more to try and value original content more, particularly compared to reposted content.”. Read the full article to understand the changes!
Podcast
First-party Data and a Changing Market
An episode to play again and again. In this podcast episode, we’ll discuss how data can improve marketing strategies that lead to better decisions. While achieving an outcome regardless of the situation your company is going through.
Special Guest
Rand Fishkin
CEO & Co-Founder of SEOmoz
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been the keynote speaker at conferences on search and spoken at dozens of shows around the world. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
Article
5 times brands used NFTs for branding, unique experiences, and better results
By Debora Negrao
Agile Coach
NFTs are a reality that cannot be ignored anymore—and it seems like pioneering brands are learning this more and more. Coachella (which we talked about last week, check here if you missed), Super Bowl, Adidas, Dolce & Gabanna and MAC are just some of the many examples of brands and companies that used NFTs in a strategic way to achieve greater results. How are they doing it? That’s what we explored in this article. Dive in!
WE ALSO WANT TO KNOW
Be honest: do you fully understand the concept of NFTs? 👀
Yes
Yes
No
No
If you don’t fully understand what an NFT is, don’t feel like an alien: polls show that one in four Americans don’t either. But the fact is that this technology is in meteoric rise, and some brands are adopting very creative strategies with it. This article might help you to understand the concept more deeply.
Quote of the week
“In many ways Twitter failed to live up to its values as growth became the driving force for everything post IPO. Enough people did believe in these values to keep the company from going full Elon tho.”
Leslie Miley,
former CTO of The Obama Foundation on Twitter
former CTO of The Obama Foundation on Twitter
Quote of the week
“In many ways Twitter failed to live up to its values as growth became the driving force for everything post IPO. Enough people did believe in these values to keep the company from going full Elon tho.”
Leslie Miley,
former CTO of The Obama Foundation on Twitter
former CTO of The Obama Foundation on Twitter
All done!
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