The Beat | April 8, 2022
 

What Elon Musk, Twitter and LinkedIn told us about freedom of speech

 
When Elon Musk decided to be Twitter's biggest shareholder after declaring the channel was not "democratic" enough, and LinkedIn removed inclusive job openings, we were left wondering: where, in fact, is the freedom of expression on social media (and how to guarantee that while respecting diversity and combating fake news)? As Digital Marketers, it’s also our job to help build a safe online environment. It’s Friday, and The Beat is here for you in this important debate. Let’s do this!

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What a week for social media, huh?! Full of plot twists (yes, I’m talking about Elon Musk and Twitter, but also far beyond that). Events like these highlight the importance of talking about freedom of speech and the current environment on social channels. In this edition of The Beat, we’ll help you understand everything that’s going on, plus some other amazing content, like a brand new podcast episode. Just scroll the screen!

Vitor Peçanha, co-founder of Rock Content.
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Article

What Elon Musk's acquisition of nearly 10% of Twitter tells us about freedom of speech

By Ashley Rodríguez
Content Strategist

 
Elon Musk broke the internet this week after buying nearly 10% of Twitter shares. But, more than that, he did so after questioning the platform about its promises towards freedom of speech. In times of fake news and diversity discussions, this important debate goes far beyond a personal poll—and far beyond Twitter itself. In this article, we discuss balancing freedom of speech and a safe digital environment (and how this is important for us, as marketers).
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Article

Why is Musk’s 9.2% Twitter acquisition an important discussion about freedom of speech?

By Ashley Rodríguez
Content Strategist

 
Elon Musk broke the internet this week after buying nearly 10% of Twitter shares. But, more than that, he did so after questioning the platform about its promises towards freedom of speech. In times of fake news and diversity discussions, this important debate goes far beyond a personal poll—and far beyond Twitter itself. In this article, we discuss balancing freedom of speech and a safe digital environment (and how this is important for us, as marketers).
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Article

LinkedIn causes controversy in Brazil for blocking affirmative job posts, and this is a matter for the entire world

By David Reis
Diversity, Equity and Inclusion Leader
It all started when a company advertised a job on LinkedIn where Black and Indigenous candidates were preferred, and which was subsequently removed by the platform. Then, it became a huge debate, involving several global companies positioning themselves, in addition to federal prosecutors. One more time, we invite you to reflect on freedom of speech, and also inclusion and diversity – not only in Brazil, but in the world as a whole.
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Podcast

Business and Humor: The Pursuit For Success, Wealth and Happiness

In a fast-paced corporate environment, in time, people end up killing their human side in exchange for the illusion that carrying their hearts along with their jobs would make them feel weak in the business world. The pursuit of success, wealth, and happiness is about working hard, but also about having joy with your work.
Listen Now >Opens in a new window.

Special Guest

Andrew Tarvin
Speaker, best-selling author and coach

Andrew Tarvin
Speaker, best-selling author and coach
This episode has an extra-special guest: Andrew Tarvin is a speaker, best-selling author and coach, who teaches people and organizations how to use humor effectively while having fun.
Article

Why is a CRM like HubSpot investing in creators?

By Guilherme Rezende
Growth Analyst 
Recently, Hubspot has announced the launch of Hubspot Creators, a new program to invest in and support emerging content creators. Are you curious to know why a CRM company is investing in creators? Well, we analyzed the strategy and the secrets behind it that might matter to marketers. 
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Quote of the week

“Subtle signals can create positive perceptions of your products, without needing to hammer home their benefits in less trusted advertising messages.”

Richard Shotton,
Author of The Choice Factory
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Quote of the week

“Subtle signals can create positive perceptions of your products, without needing to hammer home their benefits in less trusted advertising messages.”

Richard Shotton,
Author of The Choice Factory
 
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All done!

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