New data: email marketers and privacy changes

Google Analytics 4, explained

Instagram’s product tagging to every user

Quote Of The Week

The Beat | April 1, 2022

Almost half of email marketers are not impacted by data privacy changes. The answer is adaptation.

Customers nowadays are more aware of the protection of their privacy. Apple iOS 15 might have made some marketers freak out at first, but now…it looks like it didn't affect their strategies all that much. In fact, some of them are actually thinking that email marketing is better with privacy changes. Is this an April Fools' prank? Nope, this is just pure data. Ready to dig into The Beat?

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April Fools has arrived, folks. But we don’t want you to fall into any prank. In fact, it’s quite the opposite: we want you to have all the information you need to avoid possible marketing pranks and make your brand a rockstar. That’s why, in this issue, we’ll see a GA4 step-by-step, talk about Email Marketing, Instagram, and more. Let’s do this!

Vitor Peçanha, co-founder of Rock Content.

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Article

How Apple iOS 15 is impacting Email Marketers, according to HubSpot

By Ashley Rodríguez
Content Strategist

A recent HubSpot survey found that 47% of email marketers were not heavily affected by data privacy changes, and we went through the findings to give you all the answers about how marketers are adapting to a cookieless world.

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DATA

47%

of email marketers say the impact of data privacy changes was neutral on their strategy

29%

of email marketers said the changes had a negative impact on their strategy

24%

said the contrary, claiming data privacy changes had a positive impact on their strategy

How’s that possible? Check the full article to better understand (and make your brand feel a positive impact as well!)

47%

of email marketers say the impact of data privacy changes was neutral on their email marketing strategy

84%

of people were convinced to buy based on the brands’ video

68%

of people will happily watch a business video if it’s under a minute

93%

of marketers have landed a customer via social media video

63%

of marketers say video content gets the best return on investment on social media

29%

said the changes had a negative impact

24%

said the contrary, claiming data privacy changes had a positive impact on their marketing strategy.

How’s that possible? Check the full article to better understand (and make your brand feel a positive impact as well!)

Article

Google Analytics 4, explained: new GA brings web and app data together and measures video and downloads

By Ivan Souza
Blog Editor

You know that the old Google Analytics will be retired, right? We talked about it in our prior issue (if you missed it, here it is). Rock Content’s SEO team uses GA more than drinking water. So, they did a hands-on with GA4 to show the new functions step by step (with screenshots and everything!) and guide you through the implementation process. There are great new metrics. Take a look!

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Article

Now every user can tag products on Instagram. Would it be the micro influencers’ turn?

By Tatiana Portela
Marketing and Sales Consultant

Instagram has opened product tagging to every user on the platform. Now, you’ll not only be able to tag your favorite brands in your personal account (no matter how many followers you have), but more importantly, you might need to adjust your brand strategy. Are you ready for that? We'll show you how.

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