The Beat | March 18, 2022
Google may present short-form videos in SERPs. Is your brand ready to rank videos?
Just when you thought every single possible place on the internet was already working with short-videos… here’s another (and a big one!): Google. Are you ready for that?! Also: what works better in a Google title to increase CTRs, how to nail Local SEO, and why the heck women influencers are still earning 30% less than men. You’re at The Beat. Let’s break the norm and embrace girl power!
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Hello and welcome to another fresh edition of The Beat. In this edition, we have some disappointing news about how even when it comes to influencers, women are making less money than men. Also, a lot of SEO-related content! For example: what type of title do you think has the best CTR: product-oriented or emotion-oriented? Well, scroll down to find out the answer, and much more awesome content! Let’s rock!
Google is working on ways to display short-videos in search results
By Ana Luisa Ohno
Account Executive
Yup–short-videos are a real deal:
84%
of people were convinced to buy based on the brands’ video
84%
of people were convinced to buy based on the brands’ video
68%
of people will happily watch a business video if it’s under a minute
93%
63%
68%
of people will happily watch a business video if it’s under a minute
93%
of marketers have landed a customer via social media video
63%
of marketers say video content gets the best return on investment on social media
Short-videos were already a thing on social media… now, you should also get ready to use this format on Google. Read the full article, we’ll help you with the steps.
Women Influencers are the majority, but earn 30% less than men. Why's that again?
Social Impact Marketing Analyst
A recent study by an influencer marketing company Izea showed that men earn 30% more than women as influencers. So even in modern spaces, there's a gender pay gap. Why does this still happen? And most of all: what’s your path (as a brand or a marketer) towards gender equity?
85%
of influencers are women
$2.084
average recieved per post
15%
of influencers are men
$2.978
average recieved per post
85%
of influencers
$2.084
average recieved per post
15%
of influencers
$2.978
average recieved per post
Bringing “Product Benefits” works better than “Emotional Arguments” in the SEO Title, according to a Moz Study
Content Marketing Analyst
Local SEO For Retailers: How To Reach A Ready-To-Buy Audience
By Carolina Simões
Content Strategist
Enter The “Buy Local” Movement
have started making everyday purchases online, and more: they all gave preference to local businesses in 2021. Read the full article to better understand.
Enter The “Buy Local” Movement
have started making everyday purchases online, and more: they all gave preference to local businesses in 2021. Read the full article to better understand.
“Our audience’s feedback is important, as people want—and deserve—transparency about why they see the content they see, and more control over it.”
“Our audience’s feedback is important, as people want—and deserve—transparency about why they see the content they see, and more control over it.”
