The Beat #9 - Rock Content

Businesses and the Ukraine-Russian war

YouTube Offers Up to $300,000 to Podcasters

Netflix on Videogames and Epic Games on Streaming?

SEO Statistics for 2022

Interactive Content Boost Demand Generation

Quote Of The Week

The Beat | March 11, 2022

Should business take a side in the Ukraine-Russian war? A discussion about brand purpose

Things are not pretty in Eastern Europe, and some brands have already declared a temporary withdrawal from Russian territory—some immediately… others a little later. This scenario got us thinking about an important part of all business: brand purpose. Plus, is YouTube investing in podcasts? Netflix in games and Epic Games in streaming?! The Beat is here to explain everything.

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Article

Should businesses take a side in the war? Or should they be silent instead?

By Giuseppe Caltabiano
Senior Director of Marketing

Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about brand purpose hits new heights: should businesses take a side? The debate is on (and we guarantee that it goes far beyond just talk). Read the full article, and reach your own conclusions.

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Article

Why did YouTube decide to Offers Up to $300,000 to Get Podcasters to Make Videos?

By Vanessa Dias
Content Specialist

In a recent decision, YouTube is going to start offering grants to podcasters to turn their podcasts into video content. Individual shows could receive $50,000, while podcast networks might get as much as $200,000 or even $300,000. These are big numbers, and they have people asking, “What’s the deal?”

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Article

Improve Your 2022 SEO Strategy with These Crucial SEO Statistics

By Shannon Hilson
Content Writer

Knowledge is everything when it comes to putting together a winning SEO strategy that will really take you places. We put together the most crucial SEO statistics to know in 2022 to stay ahead of your competition and smash your marketing goals. Check it out!

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95%

of search traffic is on first-page results

80%

of Google’s algorithm relies on off-site factors to determine rank

100%

is the number of how SEO is responsible for traffic compared to social media

95%

of search traffic is on first-page results

80%

of Google’s algorithm relies on off-site factors to determine rank

1000%

is how responsible SEO is for traffic compared to social media

Are you shocked? This is just some of the data you’ll get in the full article 😉

Article

How To Boost Demand Generation With Interactive Content + Marketing Automation

By Fernanda Donnini
Product Marketing Leader

Wondering how you can increase your lead generation even more? Maybe the answer is in the way you gather and process data. Here's a story about how Rock Content used Ion (interactive content platform) + Hubspot (automation platform) to scale business while at the same time, delighting the audience.

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Article

Netflix in Videogames and Epic Games in Streaming: why is diverse content important today?

By Alessandro Alessio
Social Media Analyst

Netflix—well-known for its streaming and exclusive movies and TV series—bought a videogame studio. And Epic Games, famous for titles like Fortnite, just acquired a music streaming service. Is everything mixing up? What does it have to do with your brand? Read the full article; we explained everything.