The Beat | March 04, 2022
Metaverse: small talk or a great opportunity?
Metaverse, virtual reality, NFTs, Blockchain, Cryptocurrencies… Do you see these technologies as a promising opportunity? Have they impacted your business yet? If not… are you concerned about what the future might hold? In this issue of The Beat, we’ll dive into what the real opportunities are (and what’s just small talk) regarding the Metaverse, NFTs, and general data. Shall we?
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It’s basically impossible to browse the internet smoothly without bumping into theories and discussions about some of these new technologies like the Metaverse, Blockchain and NFTs. They are everywhere, but the curious thing is: the more people talk about it… the more people seem to not understand what the heck these new technologies have to offer to business. Well folks, let’s dig into that in this issue of The Beat!
Research: 80% of publishers don’t see a big future for their businesses in the Metaverse
By Moema Vianna
Product Marketing Specialist
Metaverse—when we talk about marketing in your company, is it a yay or a nay? At the same time, we have some brands already flirting with these technologies. Meta (formerly, Facebook) has also openly admitted that much of the technology that will power the metaverse is years away from even existing. So, small talk or a great opportunity? Read more in the full article.
WHAT ABOUT YOU?
In your opinion, which emerging technology would have the most significant impact on your business over the next few years?
Cryptocurrencies
WHAT ABOUT YOU?
Yeah, if we look at the evolution of media consumption in the world over time, obviously we will see big, revolutionary changes. And we might not know the future, but we can take a look at what might happen. Read the full article to understand more.
WHAT ABOUT YOU?
In your opinion, which emerging technology would have the most significant impact on your business over the next few years?
WHAT ABOUT YOU?
Yeah, if we look at the evolution of media consumption in the world over time, obviously we will see big, revolutionary changes. And we might not know the future, but we can take a look at what might happen. Read the full article to understand more.
NFT grows 11,000% in a year — is it a good idea for brands to think about it as a strategy?
By Debora Negrao
Agile Coach
What are NFTs anyway? You have surely heard of them… but be honest: do you fully understand the concept? Also, can you tell if it’s an opportunity for your brand? In this article, you’ll see how brands are using them (and what results they are getting.)
FUN FACT
A nice example of using NFTs as a growth strategy: the B2B publisher Blockworks is hoping to double its revenues in 2022 (to $20 million) by doing things like selling NFTs to readers.
How To Create Powerful Storytelling To Sell Your Product
For this Podcast Episode, the keynote speaker Tamsen Webster’s purpose is to prove the power of creating storytellings that people like you can relate to, regardless of the business segment you are in.
Let’s discuss the must-have elements of great storytelling, how to create your own, and what the expected outcomes of it are
Special Guest
Tamsen Webster
TEDxCambridge
Tamsen Webster
TEDxCambridge
Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves-and others. For over seven years, she served as executive producer and idea strategist for one of the oldest locally organized TED talk events in the world (TEDxCambridge).
How to be a successful data scientist?
By Dani Alves
Data Scientist
It is definitely an opportunity to use data to make decisions, and this is the reason why 94% of the companies say that data is important to their business growth and digital transformation. But how does one deal with this amount of data to deliver insights and recommendations to the business?
DID YOU KNOW?
180 Million
Is the number of years a person would take to download all the data from the internet (and, of course, this is an ever-growing number!)
“Gen Z cares deeply about current affairs in the world and they have proven time and time again that they want and deserve quality, original content that feels authentic to the platform where they consume it.”
Christina Capatides,
VP of social media and trending content at CBS News
“Gen Z cares deeply about current affairs in the world and they have proven time and time again that they want and deserve quality, original content that feels authentic to the platform where they consume it.”
Christina Capatides,
VP of social media and trending content at CBS News
