The Beat | March 04, 2022

Metaverse: small talk or a great opportunity?

Have you ever wondered if there is really a single, best time to post on social media and get better results? Well, if you’re a marketer, we bet you did. And now you can get the answer to that question in the best way: science! We’ll also talk about Google Web Stories and concerns about privacy in email marketing. Ready?! You’re at The Beat!

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It’s been a while since we could post whatever we want, whenever we want, on social media and say that we have a strategy there, right? Social media are a whole wide ever-changing universe now. That’s why, in this issue, you’ll see what science have to say about Twitter users’ behavior, a full interview with Hootsuite’s Content Manager about Social Media Trends in 2022, and a lot more. Have fun!

Vitor Peçanha, co-founder of Rock Content.
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Article

Is there a best time to post on social media? Science says so

By Erick Bernard

Product Marketer

If you are a user of social media, you might have wondered when the best time to post something is, and get the most engagement possible with it. And according to scientific research, time really matters when it comes to the type of content you post. Everything you need to know is in this article. 
Read All Content >
Article

Email Marketing: 74% Of Marketers Are Concerned With Privacy Changes. What Will Happen In 2022?

By Layla Fortes

Customer Success Assistant 

A recent survey pointed out that 74% of marketers are concerned with privacy policy changes. That’s natural: too much seems to be changing, from Apple’s iOS 15, to new government regulations. We showed how those privacy changes can affect the marketing world from now on.
Level of Concern
High
Low

81%

Apple's IOS 15

77%

Google's third party cookie tracking

72%

Government regulations

72%

Deprecation of app tracking data
Source: Email 2020, Sparkpost
Read All Content >
Article

Is Google Web Stories The New AMP?

by Victor Rolim
Software Engineer

Google is trying to make more people use Web Stories and this is drawing some comparisons to AMP, which received a similar push in its early years. The question is: “Is Google Web Stories taking the place of AMP?” Maybe. We talk about that in the full article.
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Interview

‘As marcas precisam agir como pessoas nas redes sociais para terem sucesso’,diz gerente de conteúdo da Hootsuite

Não estamos mais na época em que você precisava apenas fazer um post nas redes sociais para dizer que tinha uma estratégia. O mercado de redes sociais agora é muito mais profissional e os usuários não querem somente ver anúncios em suas linhas do tempo. Esse alerta vem diretamente da Gerente Sênior de Conteúdo da Hootsuite, Sarah Dawley.

Confira isso e muito mais na entrevista completa
Read the full Q&A > 

Special Guest

Tamsen Webster

Sarah Dawley

Hootsuite’s Content Manager

Sarah Dawley

Senior Manager Content at Hootsuite 

As the Senior Manager Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was a social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah manages Hootsuite's in-house team of copywriters and content creators, defining and articulating how social media is impacting brands, marketers, and consumers.
Interview

‘Brands need to act like humans in social media to have success’, a Q&A with Sarah Dawley, Hootsuite’s Content Manager

Tamsen Webster

Sarah Dawley

Hootsuite’s Content Manager

Sarah Dawley
Senior Manager Content at Hootsuite 

As the Senior Manager Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was a social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah manages Hootsuite's in-house team of copywriters and content creators, defining and articulating how social media is impacting brands, marketers, and consumers.
We are no longer in a time where you just needed to make a post on social media to say that you have a strategy there. The social media market is a lot more professional and the public don’t want to just see ads in their feeds. This alert comes from the Senior Content Manager of Hootsuite, Sarah Dawley.

Check out this (and a lot more!) in the full interview.
Read the full Q&A > 
Quote of the week

“People don’t just inherently care about your brand because it exists. You have to make them care”

Sarah Dawley,
Hootsuite’s Content Manager for Rock Content

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back
Quote of the week

“People don’t just inherently care about your brand because it exists. You have to make them care”

Sarah Dawley,
Hootsuite’s Content Manager for Rock Content

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back

All done!

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✉ Get notified when we publish the next The Beat 

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