The Beat | February 11, 2022
 

Google Says Emojis Don’t Hurt SEO. But Should You Use Them In Your Content? 😐

 

Well, it seems emojis are useless to SEO (but it might help some other pretty important metrics). We also find out that customers are not showing much loyalty to brands in 2022, and some companies are betting on enhancing diversity to improve themselves (and the world!). Ready? 

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It's Friday, folks! And since we're in a digital world, you might want to express your feeling about the weekend through an emoji. How about this one 😎? Yeah, emojis can be fun… but what happens if you use it in your SEO strategy?

 

In this edition of The Beat, we'll talk about that, as well as find out why consumers have no brand loyalty at all after the pandemic, and how some companies are betting on diversity to stand out. Ready?! Let’s do this!

Vitor Peçanha, co-founder of Rock Content.
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Article

Google Says Emojis Don’t Hurt SEO. But Should You Use Them In Your Content? 😐

 

By Antonio Tinoco

US Blog Editor

 
Has this emoji 🀑 caught your attention? Well, it seems it’s useless to SEO, according to Google. But, there are benefits in using them, and we explained everything in this article. 
Read All Content >
Isn’t it nice to express your feelings through one single yellow face? While it might be fun, it can be a good idea to understand if emojis help, if anything at all, your content strategy, right?
 Check the full article with the answer here.
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Article

Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

By Barbara Greggio

Global Customer Experience Specialist

 
Research has found that customers didn’t show much loyalty to brands in 2021, and it’s getting worse in 2022. But how does one keep them engaged, and make them come back for another purchase? Answers and data, all in the article.
Read All Content >

Apple has the most loyal smartphone customers in the US, and more than 90% of consumers say they intend to buy another iPhone. It’s a high percentage.

 

Meanwhile, more than a quarter of consumers now show no brand loyalty at all. Is your brand the one that people choose or choose to forget? Read the article to find out here.

 

Article

Your Brand Can Transform the World Enhancing Diversity (here’s why)

 

By  Carol Abrantes 

Rock.org

 

By  Gabriela Crego​ 

Rock.org

Some brands are finding their way into people's minds by betting on strategies that aren't about the brand at all: diversity, equality, and inclusion with lots of responsibility and real actions (not just marketing about it). Read the full article and get inspired. 
Read All Content >
DID YOU KNOW?
 

More than 

 

80%

of McKinsey Institute for Black Economic Mobility survey respondents said they were willing to switch brands for those that better represent them. How’s your brand reacting to that? Read the article for more data and insights that might help.

 
Article

Add These 15 Demand Generation Tools to Your Marketing Strategy

By Barbara von der Osten

Rock Content Writer

Building leads is an ongoing challenge for brands and organizations today. New tactics abound, some successful, some not. The right demand generation tools can help your business better strategize and nurture leads. Let's see which is the best for you?
Read All Content >
Quote of the week

“Consumers, no matter who they are, want to be seen in the branding, in the marketing.” 

Shelley Stewart III,
McKinsey partner.

 
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Quote of the week

“Consumers, no matter who they are, want to be seen in the branding, in the marketing.” 

By Shelley Stewart III,
McKinsey partner.

 
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All done!

So, did you have a good time here?

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