Well, it seems emojis are useless to SEO (but it might help some other pretty important metrics). We also find out that customers are not showing much loyalty to brands in 2022, and some companies are betting on enhancing diversity to improve themselves (and the world!). Ready?
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It's Friday, folks! And since we're in a digital world, you might want to express your feeling about the weekend through an emoji. How about this one π? Yeah, emojis can be fun… but what happens if you use it in your SEO strategy?
In this edition of The Beat, we'll talk about that, as well as find out why consumers have no brand loyalty at all after the pandemic, and how some companies are betting on diversity to stand out. Ready?! Let’s do this!
By Antonio Tinoco
US Blog Editor
Let’s test the article’s point about CTR? React with the emoji the better express your feeling:
By Barbara Greggio
Global Customer Experience Specialist
Apple has the most loyal smartphone customers in the US, and more than 90% of consumers say they intend to buy another iPhone. It’s a high percentage.
Meanwhile, more than a quarter of consumers now show no brand loyalty at all. Is your brand the one that people choose or choose to forget? Read the article to find out here.
By Carol Abrantes
Rock.org
By Gabriela Cregoβ
Rock.org
More than
of McKinsey Institute for Black Economic Mobility survey respondents said they were willing to switch brands for those that better represent them. How’s your brand reacting to that? Read the article for more data and insights that might help.
By Barbara von der Osten
Rock Content Writer
Shelley Stewart III,
McKinsey partner.
By Shelley Stewart III,
McKinsey partner.