Why three U.S. states are suing Google for misuse of user’s data privacy, how that impacts marketers that depend on ads and algorithms, and why it’s probably a good idea to invest in building your own channels, such as podcasts and more.
This is the official Rock Content newsletter. Subscribe to receive it every Friday in your email.
Hey everyone, another week has passed, which means another edition of The Beat, but also, another big tech company - Google - being sued because of privacy violations. Remember folks: if you rely only on 3rd party data to make your marketing work, you are already late in adapting to a privacy-oriented future! Also: 24% of Americans (68 million people!) now listen to podcasts on a weekly basis. Does your brand already have one? That and much more, just a scroll away!
By Moema Vianna
Product Marketer
QUICK QUESTION
QUICK QUESTION
Things are changing. Third-party cookies will stop working (in some browsers they have already stopped). Data tracking is getting more and more delicate. If you're a marketer, you need to think: “How do I not rely solely on hyper-targeted ads?”. We might have the answer here.
By Ana Luisa Ohno
Account Executive
Christina Garnett
HubSpot
Christina Garnett
HubSpot
By Taquanyia "TQ" Boston
Customer Marketing Specialist
By Barbara von der Osten
Rock Content Writer
Josh Basile
disability advocate for DigiDay.