The Beat | February 4, 2022

Google Is Being Sued Due to Privacy and That Might Change Marketing in the Near Future

Why three U.S. states are suing Google for misuse of user’s data privacy, how that impacts marketers that depend on ads and algorithms, and why it’s probably a good idea to invest in building your own channels, such as podcasts and more.

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Hey everyone, another week has passed, which means another edition of The Beat, but also, another big tech company - Google -  being sued because of privacy violations. Remember folks: if you rely only on 3rd party data to make your marketing work, you are already late in adapting to a privacy-oriented future! Also: 24% of Americans (68 million people!) now listen to podcasts on a weekly basis. Does your brand already have one? That and much more, just a scroll away!

Vitor Peçanha, co-founder of Rock Content.
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Article

Google Is Being Sued Due to Privacy and That Might Change Marketing in the Near Future

By Moema Vianna

Product Marketer

Google got sued for “deceptive and unfair practices” in obtaining user location data. Meanwhile, it has changed its technology to store data. And, no intention of frightening here, but this is already changing the future of marketing as we know it. We explained what is happening in this article.
Read All Content >

QUICK QUESTION

Things are changing. Third-party cookies will stop working (in some browsers they have already stopped). Data tracking is getting more and more delicate. If you're a marketer, you need to think: “How do I not rely solely on hyper-targeted ads?”. We might have the answer here.

Article

The Podcast Phenomenon: U.S. Podcast Ad Spend Has Reached $590M in 2021

By Ana Luisa Ohno

Account Executive

18%
Tech
15%
Media
13%
Finance
9%
Sercices
6%
Retail
When was the last time you listened to a podcast? If you are in the U.S. and answered within a week, you belong to the 24% of the population (68 million) who listen to podcasts on a weekly basis. That’s why companies are placing more and more ads in this format.
The top 5 categories accounted for 57% of total podcast spend for the year:
Source: MediaRadar

18%

Tech

15%

Media

13%

Finance

9%

Services

6%

Retail
When was the last time you listened to a podcast? If you are in the U.S. and answered within a week, you belong to the 24% of the population (68 million) who listen to podcasts on a weekly basis. That’s why companies are placing more and more ads in this format.
The top 5 categories accounted for 57% of total podcast spend for the year:
Source: MediaRadar
When was the last time you listened to a podcast? If you are in the U.S. and answered within a week, you belong to the 24% of the population (68 million) who listen to podcasts on a weekly basis. That’s why companies are placing more and more ads in this format.
Read All Content >
Podcast

How to Engage Your Community to Build Better Marketing Content

In this episode, you’ll understand more about community marketing, a non-intrusive marketing strategy that is more about conversing with your audience, rather than selling to them. Investing in community engagement and marketing can create a robust online community of loyal customers and product enthusiasts.
Listen Now >

Special Guest

Christina Garnett
HubSpot

Christina Garnett
HubSpot

Community builder and strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors and more. Her work serves to help brands better connect with their current and future customers as well as fans.
Article

The Rise of Read-It-Later Apps and the Implications for Content Marketing

By Taquanyia "TQ" Boston
Customer Marketing Specialist

Read what you want, when you want. That’s the premise behind read-it-later apps, which are constantly getting more subscribers. Here’s how you can leverage these apps to get more readers on your website.
Read All Content >
Article

What Can Marketers Learn With the Games as a Service (GaaS) Model?

By Barbara von der Osten
Rock Content Writer

With new ways to monetize the gaming industry, GaaS (Games as a Service) is a winning strategy for engaging and retaining customers. And it’s working.
Read All Content >
Quote of the week

"If you don’t have an accessible website, you basically just closed your doors to a huge number of people."

Josh Basile
disability advocate for DigiDay.

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Quote of the week

“So many in our industry want answers immediately. We want to do it thoughtfully."

By Nilla Ali,
evp of commerce at BuzzFeed for DigiDay

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