The Beat #3 - Rock Content

Ignore Google, Satisfy Users

Google’s New Recipe Structured Data

Demand for Ads on Streaming Services Is Falling

Are Google Ads Worth It in 2022?

Quote Of The Week

The Beat | January 28, 2022

Ignore Google, Satisfy Users: The Major Shift In The SEO World Is Finally Here

In this edition of The Beat, you'll see that the last changes Google made in its structures indicate the best way to succeed on Google is to... ignore Google. Really?

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Hello again! How many people do you know that call themselves "marketers", but in reality are just very good tool operators? That's true for Ads, SEO, and many other areas in our field. The truth is: real marketing is all about people! In this week's edition of The Beat we bring you data, surveys, and articles that tell different stories about how you should always focus on the user! Get ready to blow your mind!

Vitor Peçanha, co-founder of Rock Content.

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Article

Ignore Google, Satisfy Users: The Major Shift In The SEO World Is Finally Here

By Vitor Peçanha

Co-founder and CMO of Rock Content

Is SEO all about giving Google algorithms what they want from websites? Or does success come from providing the audience with relevant, well-presented content? We described a shift that forces brands to be more genuine to keep ranking on SERPs.

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QUICK QUESTION

What is most important to you today within an SEO strategy?

(Be honest! We're watching 👀)

Have a good quality article, optimized by Yoast SEO guidelines (or any other similar tool)

Focus on technical SEO strategies so that the site achieves better results

Off-page SEO Strategies: Link Building, Guest Post, and so on…

Providing quality articles, with the main focus on what the reader wants to find when doing a certain search

Submit my answer

QUICK QUESTION

Of course, SEO is no exact science. But Google is forcing all of us to move away from the technical details of algorithm updates and focus on the detailed needs of real people. Ignore Google. Satisfy Users. Read the full article to understand that in practical ways.

Article

After All, What Has Changed in Google’s Recipe Structured Data?

By Ivan de Souza

Marketing Analyst and Blog Editor

Recently Google announced a little change in Recipe Structured Data. Now, recipe website owners will have to update their content to keep appearing in Google results.

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Article

People Don't Like Being Interrupted: Why Demand for Ads on Streaming Services Is Falling

By Cecília Cury

Product Marketing Manager

As consumers sign up for more à la carte streaming apps and other on-demand TV services, they're slightly less tolerant, on average, when it comes to watching ads, according to a new study. This is obvious behavior — people hate interruption. You, as a marketer, should pay attention to that.

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Some interesting data that you will find in the article

74%

of social media users think there are too many ads interrupting their experience

69%

of North American adults said they think ads on streaming services are repetitive

79%

of North American adults said that they are often annoyed by ads on streaming

Article

Are Google Ads Worth It for Your 2022 Marketing Campaign?

By Shannon Hilson
Rock Content Writer

As we move forward into 2022, it's only natural to wonder whether a service that's been around over 20 years is still worthwhile, regardless of how widely used it might still be. Here's a look at everything you need to know.

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