The Beat | January 21, 2022

Americans Broke Records on E-Commerce Shopping Last Holiday Season. This Will Impact Your Strategy for 2022.

2021 was the year e-commerce broke the internet in the holiday season: Americans spent $204.5 billion buying online. Last year was also the period that people spent 3.8 trillion hours on mobile devices. Understand why this is important and how to take advantage to scale your sales. This is the official Rock Content newsletter, so subscribe to receive it every Friday in your email.

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When you think about social media, what role usually comes to mind? Don’t tell me, it’s customer acquisition, right? Well, we can do better than that. This week we partnered with Hootsuite to show you how social media can be a powerful tool for customer success as well. Also: how we increased the CTR of an interactive page by 431% and much more! Check it out!


I hope you enjoy it and don’t forget to subscribe.

Vitor Peçanha, co-founder of Rock Content.
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Article

E-Commerce Has Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season

By Layla Fortes

Customer Success Assistant

In 2021’s holiday season, e-commerce broke the record for online sales with $204.5 billion spent in the USA. That’s a lot! And of course, this might impact your sales strategy for 2022. Here are our expert tips about how you can prepare your brand (and yourself) for that.
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QUICK QUESTION

Where did you buy your Christmas gifts in 2021?
Online by e-commerce
In physical stores
Some things online, others in physical stores

QUICK QUESTION

Well, most Americans chose to buy online during the last Holiday Season (and 2022 will be no different). Prepare your brand with this article.
Article

People are Spending a Third of Their Day Staring on Mobile Devices. What Does This Mean in Marketing Terms?

By Erick Bernard
Product Marketing Analyst

In 2021, people spent a third of their waking day staring at their phones. With that information, the question marketers and managers need to ask is: how do we succeed in a mobile-first world where consumers spend 3.8 trillion hours on mobile devices?
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Article

Social Media and Customer Success: In 2022, These Two Sectors Will Need to Work Together

By Sharon Embry
Solutions Customer Success Principal
in partnership with Hootsuite

The digital-era consumer has been increasingly using apps like Instagram and Twitter to request information and service from brands. In the last article of our content series in partnership with Hootsuite, you’ll see valuable data about why social media and customer success need to be combined in 2022.
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Article

Case Study: How We Increased Conversions by 431% in Only Two Months Through Interactivity

By Pedro Lopes
Lead Gen Analyst

Want to improve your conversion rates online? If so, you should take a look at this case study about how Rock Content increased conversions by 431% by optimizing copywriting, user experience and tags. We hope this inspires you!
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Article

18 Social Media Trends That Will Be Big in 2022

By Shannon Hilson
Rock Content Writer

These days, a solid, well-maintained social media presence is an absolute must for any comprehensive digital marketing strategy. Here are the things you need to know about emerging social media trends to stay ahead of the game.
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Quote of the week

"The ads that capture attention are those that can provide a little bit of joy."

By Joel Yashinsky
Chief marketing officer of Applebee’s for Ad Age.

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back
Quote of the week

"The ads that capture attention are those that can provide a little bit of joy."

By Joel Yashinsky
Chief marketing officer of Applebee’s for Ad Age.

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back

All done!

HOPE YOU LIKED IT!

So, did you have a good time here? Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!

✉ Get notified when we publish the next The Beat 

Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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